Assistant Marketing Manager Marina Retail Corporation

Job Description:

· Branding, marketing & Digital integration: Design and Implement the annual marketing calendar and its related activities in line with the approved annual marketing budget.

· Plan and articulate the offline & digital marketing strategy.

· Analyze the marketing spend and measure and report the ROI to the Management.

· Manage & maintain online channel pages such as corporate website, web store and social media and translate brand values into innovative marketing campaigns by continuously seeking consumer insights.

· Ecommerce campaign support: Collaborate with the Ecommerce team to optimize all customer touch points such as landing pages, customer journey to drive customer retention.

· Lead the planning, implementation, optimization, and reporting of performance marketing to help drive traffic to our website & app.

· Translate insights into integrated Omni channel programs, including media-to-shelf, portfolio and customer programs that engage and convert the shopper.

· Social Media Marketing: Collaborate with the Social Media Lead or Agency ensuring our communication plan drives reach, brand buzz, footfall and brand love.

· Monitor social analytics to understand which campaigns are working.

· Retail Servicing, seasonal activations & promotions (online & offline) :Lead the development and timely implementation of the promotion campaign plan including in store POS, banners & window design with appropriate promotional mix.

· Periodically review the in store marketing collaterals and update & refresh them.

· Support the new product launch activities, collaterals and campaigns

· Territory servicing – Bahrain & Qatar and future MH territories: Liaise with Showroom Managers and develop the marketing calendar specific to the region.

· Collaborate with key influencers in the regions to promote campaigns based on the marketing plan.

· Lead the development and timely implementation of the promotions campaign plan including in store POS, banners & window design.

· New showroom launch: Lead new Showroom Marketing strategy and execute grand opening activities that achieve new store team goals

· Review store site plans and renderings to develop effective temporary signage strategy to raise awareness of new location and ensure best possible visibility

· Ensure successful execution of brand initiatives, production of marketing materials that are on brand catalogue.

· Special Campaigns: Brainstorm and ideate the campaign plan with the team and own the end to end delivery of the campaigns such as Warehouse Sale, Ramadan, DSF, DSS, Anniversary campaigns, Mother’s day etc

· Boost engagement to increase traffic to social channels and website

· PR:Ensure Company branding and literature is updated (boiler plate, company profile etc). Develop a targeted PR strategy for Marina Home, which includes building a robust database of media contacts within the home sector.