Assistant Prof./ Associate Professor in Marketing

Tawteen

The Department of Business and Economics at MCBS invites applications for a full-time faculty position in Marketing. The successful candidate will teach marketing courses, produce relevant scholarly and applied research, support students, and contribute to quality assurance, accreditation, and industry engagement.

Core teaching areas may include:

Principles of Marketing; Marketing Management; Consumer Behavior; Services Marketing; Digital Marketing; Retail Management; Marketing Research; Brand Management; Marketing Analytics; Integrated Marketing Communications.

Key responsibilities:

Teach undergraduate and/or postgraduate marketing courses in face-to-face, online, and blended modes.

Develop syllabi, digital content, case studies, assessment tasks, rubrics, and course files aligned with learning outcomes.

Integrate current marketing practice, digital tools, analytics, Oman/GCC cases, and industry projects into teaching.

Conduct research and publish in peer-reviewed journals; contribute to applied research, grants, consultancy, and community/industry engagement.

Advise and mentor students, supervise projects and dissertations, and support internships, capstones, and employability activities.

Participate in curriculum review, Assurance of Learning, moderation, program assessment, accreditation evidence preparation, and continuous improvement.

Required qualifications:

Assistant/Associate Professor: PhD/DBA in Marketing, Digital Marketing, Consumer Behavior, Services Marketing, Marketing Analytics, or a closely related field from a recognized university.

Lecturer: Master's degree in Marketing or a closely related field from a recognized university; relevant professional marketing experience is preferred.

Associate Professor candidates should demonstrate a sustained record of peer-reviewed publications, graduate supervision, academic leadership, and service.

Evidence of teaching effectiveness and ability to teach online/hybrid courses using digital marketing and learning technologies.

Bilingual Arabic-English communication is preferred; ability to teach in Arabic is an advantage for relevant programs.

Experience with quality assurance, AACSB/OAAAQA/OQF-aligned assessment, CLO/PLO mapping, moderation, and accreditation documentation is strongly preferred.

Preferred qualifications and experience:

Professional experience or certifications in digital marketing, analytics, CRM, social media marketing, branding, market research, or marketing communications.

Experience with live industry projects, student competitions, consultancy, or executive education.

Ability to contribute to research clusters in consumer behavior, AI in marketing, sustainability, innovation, and Oman/GCC market studies.

AACSB-aligned contribution expected:

Maintain academic/professional currency appropriate to the appointed rank and faculty qualification category.

Contribute to faculty sufficiency, teaching effectiveness, Assurance of Learning, curriculum improvement, research impact, and engagement with professional/community stakeholders.

Provide evidence for course files, assessment moderation, closing-the-loop actions, and accreditation-related reporting when required.