Assistant Vice President - Development Marketing ALDAR Properties PJSC

Strategic Leadership:

Develop and execute comprehensive marketing strategies for real estate projects

Lead brand and content strategy, ensuring consistency across all marketing initiatives

Campaign Development:

Oversee end-to-end marketing campaigns for new and existing product launches

Lead and execute Aldar s brand and content strategy in partnership with the Head of Department, ensuring consistency and alignment across all marketing initiatives.

Manage project budgets, timelines, and resources effectively

Cross-functional Collaboration:

Coordinate with Development, Sales, and Construction Management teams

Collaborate with internal stakeholders on various matters related to real estate development

Market Research and Analytics:

Conduct market research to identify marketing opportunities

Utilize advanced analytics to inform marketing strategies and optimize performance

Content Creation and Management:

Supervise the creation of marketing materials, including digital content, presentations, and literature

Oversee website and social media content management

Event Management:

Oversee the planning and execute promotional events and digital campaigns

Represent the company at key industry events

Stakeholder Management:

Deliver high-impact presentations to various audiences

Manage relationships with external partners and contractors

Team Leadership:

Provide strategic guidance to marketing associates

Oversee daily administrative functions of the marketing department

Innovation and Trends:

Stay abreast of industry trends and innovative marketing techniques

Drive digital transformation in marketing strategies

Performance Monitoring:

Track and analyse campaign performance and ROI

Prepare and present performance reports to senior management