Associate Director - UX/CX Design

Qiddiya Investment Company

The UX / CX Lead owns the customer and guest experience design strategy across Qiddiya s digital products. This role ensures seamless, high quality journeys that enable conversion, adoption and guest satisfaction from initial planning through in destination engagement.

The role enables continuous experience improvement through user research, testing and measurable UX performance, shaping product direction in partnership with Product, Delivery, and Engineering teams.

Key Responsibilities

• Define and maintain the UX/CX strategy and design principles aligned to business and guest KPIs.
• Lead UX research, testing, insights analysis and journey mapping across digital products.
• Develop and scale a shared Design System to accelerate delivery alignment and consistency.
• Translate commercial and operational requirements into actionable design decisions and prototypes.
• Collaborate with Product Managers to influence roadmap prioritization based on guest insight.
• Partner with Engineering to assure seamless implementation of design and accessibility standards.
• Design and run usability testing and experimentation programs to validate and optimize UI/UX.
• Facilitate workshops to support collaborative understanding of user needs and experience gaps.
• Coach and mentor design talent to elevate capability maturity and craft excellence.
• Lead performance tracking of UX metrics and continuous optimization of digital experience.