Brand Manager - Dairy

Client of PlaceUp

Responsibilities

• Develop and execute brand strategies to achieve growth, market share, and profitability targets
• Manage product portfolio performance, pricing, and positioning across the dairy categories
• Plan and implement annual marketing calendars, promotions, and trade marketing activities
• Conduct market analysis and track consumer insights, sales trends, and competitor activities
• Lead new product launches and packaging development with cross-functional teams
• Manage relationships with suppliers, distributors, and retail partners to ensure brand visibility and availability
• Coordinate with sales teams to develop channel-specific plans for retail, modern trade, and HORECA
• Monitor marketing budgets, campaign ROI, and category P&L performance
• Support forecasting and demand planning through close collaboration with supply chain and commercial teams
• Ensure all branding and communications align with corporate guidelines and product positioning

Requirements

• Bachelors degree in Marketing, Business Administration, or related field (Masters preferred)
• 5 - 8 years of experience in brand management within the FMCG or food industry
• Experience managing Dairy categories is a strong advantage
• Strong analytical, strategic, and commercial acumen
• Excellent communication, negotiation, and presentation skills
• Ability to manage multiple projects and stakeholders in a fast-paced environment
• Proficiency in Microsoft Office and familiarity with Nielsen or similar market data tools