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Job Description
Roles & Responsibilities
The Brand Manager is responsible for executing the brand management function at Etihad, with a core focus on supporting and driving the brand across our guest experience, both on the ground and in the air, and how we position our different products and services.
The role will ensure that the guest experience aligns with our brand strategy and associated guidelines, a strong and compelling position is developed for our core products and services and is consistently communicated across channels. They will be the overall brand guardian for the guest experience.
The role will support the Head of Brand with the fundamental objective of increasing the strength of the Etihad brand (salience, awareness, consideration, brand buzz and distinctiveness).
Desired Candidate Profile
Company Industry
- Airlines
- Aviation
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Brand Manager
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Etihad Airways
Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad s codeshare partners, Etihad s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into Etihad s ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!
https://careers.etihad.com/job/Abu-Dhabi-Brand-Manager-UAE-Nationals-Only/733061022/
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