Brand Manager supply Chain Manager Training Manager Mohsin Haider Darwish LLC, Corporate Office

Position Title: Brand Manager

Reports to: Franchisee CEO/COO and dotted line to J&J Franchise Director (Franchisor)

WHAT:

The Brand Manager is a position established in J&TJ's Moneyball structure as part of the professionalization of the Franchise area. A Brand Manager is hired in the respective franchise organization and focuses merely on the J&TJ brand , working alongside the Franchise HQ and J&TJ HQ departments. The Brand Manager is the overall link and central point of communication in the day-to-day cooperation between the Franchisor and Franchisee.

JOB DESCRIPTION:

The Brand Manager runs the J&JT concept regarding the franchise market's brand, operation, commercial planning, organizational setup, and real estate pipeline. The Brand Manager is in charge of ensuring that the J&J retail system (http://retail.joejuice.com/) is always fully up to date in terms of pipeline and that all new store approval is presented to Franchisee in the Business Case format as pr. the J&J retail system. The Brand Manager's performance is evaluated by the Franchisee's local budget targets and J&TJ's reporting dashboards and KPIs (wp2.joejuice.com/reports). The Brand Manager will, during their start-up training, get introduced to the different KPIs in J&TJ (both overall and under each sub-department see organizational setup). The performance of the franchise market will be evaluated on a quarterly call with Franchisor based on these reporting dashboards All updates or changes will be informed in due time.

The Brand Manager oversees the building of the local "J&JT" organization and continuously adapts to the most updated organizational guidelines from the Franchisor. The organization to put in place pr. latest guidelines are:

- Training Manager

- Purchasing Manager

- HR Manager

- Marketing Manager

- Regional Managers (4 to 10 stores pr. region - hereunder store org: Bar- Shift Manager and JQ's)

Roles and Responsibilities:

The Brand Manager shall also coordinate and ensure to protect the J&J brand values and standards in the dialogue with stakeholders (hereunder the shared resources within the Franchisee organization ref. organisational diagram) The Brand Manager should frequently visit stores and provide feedback to the operational managers to continuously align optics on operational excellence. Further, building up reliable follow-up structures is crucial to ensure that such optics are achieved. The Brand Manager will run the weekly meetings with he/she's management team in a structured manner and with clear task delegation to each team member to continuously improve the operation (non-financial and financial KPIs) and to motivate the workforce.

The most vital task for the Brand Manager is to balance i) the protection of the overall JOE brand values and utilization of the JOE system infrastructure while ii) ensuring a local anchoring and relevance of the JOE brand in the respective franchise market.

EXPECTATIONS:

Achieve and maintain OPERATIONAL EXCELLENCE in-store performance by building a strong local organization and successfully implementing e-campus training and daily concept workflow procedures. To continuously educate and develop on all employee levels and inspire the workforce to follow the Moneyball structure to ensure a sustainable leadership pipeline on SM, BM, and RM levels. Plan and push a commercial agenda to ensure that all stores maximize the sales potential and expand into new sites that can grow the overall top line of the business. Before signing new contracts, the Brand Manager shall conduct all business cases for Franchisor's approval.

Focus on building an operation that can deliver solid and long-term same-store-sales growth while achieving an optimal 4-Wall EBITDA pr. store under management.

To stay curious and continuously push the status quo with ideas on developing and moving the business forward – hereunder product development, internal competition, improvement of the operational framework, and other avenues to improve sales growth and market relevance. It's important to note that all new initiatives shall be coordinated with Franchisor.

Candidate Persona Profile: Brand Manager (Middle East)

EXPERIENCE:

• Worked +10 years in the F&B industry in various managerial roles.
• Demonstrate relevant experience in management and roll-out of multiunit F&B operations.
• Worked in larger corporations like Azadea or Alshaya (provides the necessary stakeholder management background needed to engage in professional franchise dialogue, hereunder implement the agreed system and infrastructures).
• Experienced in F&B KPI and budget management.

PERSONALITY:

• Curious and willingness to learn.
• Lead by example in operation
• Responsive and hands-on.
• People focused and understands how to drive motivation in teams.
• Commercial focused and experience in revenue management
• Strong network within the local F&B industry to recruit best-in-class local talents.
• Solid track-record in building diverse management teams.
• Confident in managing multiunit F&B organization.
• Get-Things-Done Attitude
• Care for the details
• 360 views on operational excellence Strive for in-store perfection.
• Brand Manager values aligned with J&J ethos.
• Demonstrate understanding of the unique J&TJ Brand Position and how to protect and elevate with-in local franchise market.

PACKAGE:

• Salary range to be agreed in commercial due diligence between Franchisor and Franchisee
• Location: Preferably local candidate (for optimal local anchoring)

Note: J&TJ < JOE & THE JUICE