Branding and Communications Consultant

Greenpeace MENA

BRANDING, COMMUNICATIONS & MARKETING STRATEGY

• Lead the implementation of GP MENA s branding and communications strategies, ensuring alignment with GP MENA s mission, vision, and goals.
• Develop campaigns that strengthen Greenpeace s brand identity and visibility across the MENA region, with a focus on positioning GP MENA as a leading environmental organization by integrating innovative storytelling techniques to communicate Greenpeace s impact and initiatives effectively.
• Ensure consistent and effective messaging across all internal and external communications channels, in alignment with the branding and communications strategy and guidelines.
• Implement a strategy to enhance the public profile of the Executive Director (ED) as a leading voice in environmental advocacy.

INFLUENCER MARKETING & BRAND AMBASSADORSHIP

• Design and execute strategies for engaging key influencers to amplify GP MENA s messaging and campaigns.
• Oversee outreach and partnerships with influencers, ensuring alignment with branding objectives and organizational values.
• Track and analyze influencers performance to refine engagement strategies.
• Lead on managing GP MENA branding events, in collaboration with partners, and suppliers, and support in managing other departments events to ensure proper branding of the organization.

MESSAGE DEVELOPMENT & NARRATIVE BUILDING

• Create and refine key messages for the organization, campaigns, public speaking engagements, and organizational updates.
• Ensure messaging is tailored to diverse audiences within the MENA region and fits different personas while considering local context and cultural sensitivity.
• Oversee the creation of high-quality, brand-aligned content, including annual reports, newsletters, campaigns, and strategic messaging for stakeholders.
• Work with campaign teams to ensure messages are compelling, impactful, resonate with target audiences, and align with the branding messages and guidelines.

MARKET & AUDIENCE RESEARCH

• Lead audience and market research projects to identify trends, measure brand perception, and guide strategy development.
• Utilize data analysis to provide actionable recommendations for enhancing branding, communications, and marketing outcomes.

PROJECT MANAGEMENT

• Lead branding and communications components of cross-departmental projects, ensuring seamless integration of communications and engagement strategies.
• Support campaign teams by providing branding insights and communication expertise to maximize campaign reach and effectiveness.

CRISIS COMMUNICATIONS

• Support the Engagement Director in crisis communication planning and execution, as needed, ensuring clear, timely, and effective responses to reputational risks.

INTERNAL COMMUNICATIONS

• Develop internal communication plans in collaboration with the People & Culture team to safeguard the brand and to keep staff informed and engaged with organizational updates, campaigns, and milestones.

MONITORING, EVALUATION & REPORTING

• Establish key performance indicators (KPIs) for branding, communications, and marketing initiatives.
• Monitor and evaluate campaigns success, reporting progress and incorporating lessons learned into future strategies.

BUDGET MANAGEMENT

• Manage the budget for branding, ensuring cost-effectiveness and alignment with organizational priorities.

OTHER DUTIES

• Perform additional tasks delegated by the Engagement Director to support GP MENA s branding and communications goals.