Business Development Lead/ Manager Suma Gourmet General Trading LLC

· Sales Team Enhancement: Analyze, optimize, and improve existing sales team performance through strategic

assessment, process refinement, and implementation of best practices.

· B2B Platform Launch Leadership: Drive the successful launch and promotion of our new B2B digital platform,

creating market awareness and establishing operational frameworks for platform adoption.

· Strategic Customer Engagement: Build and maintain high-level relationships with renowned chefs,

procurement heads, and hospitality group executives across the GCC region.

· Market Intelligence & Innovation: Provide strategic insights on HoReCa market trends, customer needs, and

competitive landscape to guide business development initiatives.

· Cross-functional Collaboration: Work directly with CEO-level leadership and collaborate with high-

performance team members from prestigious backgrounds including McKinsey, Danone, and other leading

organizations.

General Duties/ Key Responsibilities:

· Sales Performance Analysis: Conduct comprehensive evaluation of current sales processes, identify

improvement opportunities, develop hypotheses, and implement tested solutions for enhanced team performance.

· Digital Platform Strategy: Shape the development direction of our B2B platform, create go-to-market strategies,

and establish operational processes that support platform scaling across the region.

· Client Onboarding to the Platform: Drive the successful adoption of our B2B digital platform by onboarding

new clients, managing the sales process, and ensuring a smooth transition to the platform.

· Executive Relationship Management: Engage with C-level executives, celebrity chefs, and procurement

directors in major hospitality groups, presenting solutions that meet their specific operational needs.

· Marketing Campaign Development: Design and execute marketing initiatives to promote platform adoption,

working with allocated budgets and measuring campaign effectiveness.

· Market Expansion: Identify new business opportunities within the HoReCa sector, assess market potential, and

develop strategic approaches to capture emerging opportunities.

· Performance Reporting: Provide regular updates to senior leadership on platform adoption metrics, sales team

improvements, and market development progress.

· Team Development Support: Mentor and guide sales team members, sharing industry insights and best practices

to elevate overall team performance.

Other Duties & Responsibilities

· Achieve growth targets through strategic sales team management and platform promotion

· Meet planned objectives for both team optimization and platform launch initiatives

· Coordinate with product development team on platform features and functionality

· Represent Suma Gourmet at industry events, trade shows, and executive meetings

· Develop and maintain professional relationships with key industry stakeholders

· Create detailed business development reports and market analysis documentation

· Support recruitment and onboarding of additional sales team members when needed

Knowledge, Skills and abilities:

Knowledge

· HoReCa Industry Operations (mandatory)

· Premium Meat/Food Service Industry (preferred)

· Digital Platform Marketing

· B2B Sales Strategies

· Hospitality Procurement Processes

· Market Analysis and Competitive Intelligence

Skills

· Executive Presentation and Communication

· Strategic Marketing Campaign Development

· Relationship Building with High-Profile Clients

· Process Analysis and Optimization

· Budget Management and Allocation

· Cross-cultural Communication

· Very well-spoken English (Native level is mandatory)

Abilities

· Strategic Thinking and Hypothesis Development

· Professional Presence and Executive Demeanor

· Adaptability in Startup Environment

· Results-driven Performance

· Influence and Persuasion at Senior Levels

· Cultural Sensitivity in GCC Markets