Cards Marketing Specialist

PayTech Group

Key Activities

Roles & Responsibilities

Marketing Calendar Development

• Build and maintain a comprehensive marketing calendar aligned with product launches, seasonal trends, and strategic priorities.
• Coordinate with cross-functional teams to ensure alignment of campaign timing, messaging, and target audiences.
• Incorporate lifecycle management diagnostics and behavioral triggers to prioritize actions.

Campaign Execution Support

• Assist in the rollout of campaigns across paid media channels (digital, out-of-home, social).
• Leverage creative assets and messaging frameworks to ensure brand consistency and relevance.
• Provide operational support including list management (e.g., DND, email), stakeholder coordination, and vendor engagement.

Performance Monitoring & Optimization

• Track campaign KPIs using dashboards and analytics tools.
• Conduct performance reviews to refine targeting and messaging.
• Collaborate with data teams to extract insights from 1st, 2nd, and 3rd party data sources for optimization.

Stakeholder Engagement

• Act as a liaison between the Cards and Marketing departments to streamline communication and execution.
• Participate in workshops and weekly sessions to align campaign performance and next steps.
• Support steering committees and milestone meetings with senior management.

Knowledge and Experience

• 5 to 8 years of experience in marketing, preferably in financial services or card products.
• Strong project management and organizational skills.
• Familiarity with marketing automation tools, CRM platforms, and performance analytics.