Casino Operations CRM And Product Lead
BettingJobs
Employer Active
Posted 9 hrs ago
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Experience
3 - 4 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
BettingJobs is working with a successful international sports betting and gaming manager who are looking for a Casino operations, CRM and Product Lead to join their team in Dubai.
Responsibilities:
- Shape and execute product strategy in collaboration with leadership.
- Implement and manage a new gamification/CRM system to improve customer engagement.
- Plan and manage integrations with new game providers.
- Drive sportsbook product development and operational efficiency.
- Ensure promotional content aligns with business goals and brand identity.
- Analyze data to drive acquisition and retention, working with BI, VIP, and country teams.
- Monitor performance metrics, customer feedback, and market trends to continuously improve.
- Ensure all marketing, CRM, and operational activities are legally compliant
- Lead cross-functional planning for successful execution of campaigns and features
Requirements:
- Passion for gaming and deep understanding of online Gaming and casino products.
- Considerable Sportsbook experience and Knowledge, having previously worked with sports betting customers/in an online sports betting environment.
- 3+ years experience in gaming industry operations or product management.
- Strong background in loyalty, gamification, CRM, and campaign management.
- Proven track record of delivering ROI-positive campaigns and product innovations.
- Solid grasp of gaming markets across Africa, including legal and compliance nuances.
- Adept at working with cross-functional teams and managing external partners/providers.
- Strategic mindset with strong analytical, reporting, and decision-making skills.
- A proactive, detail-oriented approach and commitment to high standards of integrity and customer experience.
- Experience working across multi-country African markets.
- Familiarity with bonus engines and gamification platforms.
- Knowledge of payments, affiliate marketing, and regulatory frameworks.
- Strong understanding of customer segmentation and behavioral data.
- Ability to develop and articulate product vision and campaign narratives to a wide range of stakeholders.
Company Industry
Department / Functional Area
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