Channel & Category Development Manager - Offline Channels

Ferrero

CATEGORY STRATEGIES & PLANS

Responsible for monitoring and analyzing trade, competitor, and shopper market data related to the assigned Channel/Category to identify business opportunities and drive category development plans. This includes developing innovative tactics to support retailers in meeting shopper needs through Trade Category Management initiatives, as well as defining the Category Vision for retailers based on shopper and insight-led rationale. The role also involves developing effective medium- and long-term local strategies in line with Ferrero Group marketing guidelines, implementing cross-brand and cross-category integrated programs with retailers, and establishing My Perfect Store channel and customer strategies and KPIs.

CHANNEL STRATEGIES & PLANS

Accountable for developing channel strategy blueprints across both Modern and Traditional Trade, with the objective of maximizing business development and profitability. Ensures the execution of channel and customer performance and potential analysis, while supporting Local Trade Marketing by providing strong rationale and argumentation to facilitate the development of joint business plans.

PATH TO PURCHACE STRATEGY

Responsible for developing a multi-touchpoint strategy leveraging occasion-based marketing to support brand growth, while defining clear placement guidelines across shelves, checkouts, and permanent secondary placements to ensure optimal in-store execution.

BUDGET MANAGEMENT

Ensures that all proposed activities and strategies are sustainable and supported by pre- and post-ROI analysis, while maintaining proper budget management in line with overall business objectives.

PEOPLE MANAGEMENT:

Accountable for managing assigned team members through a management approach aligned with Group values, with a focus on motivation, competence development, and empowerment.