Channel & Trade Marketing Manager - Africa

Bridgestone

Trade Marketing & Communications:

• Understand market and end-user needs in conjunction with the Regional Marketing teams within BSMEA and Distribution Partners to develop, enhance and implement marketing strategies and campaigns.
• Collaborate with cross functional teams to lead Activations, Sell-out campaigns, Sponsorships, Events, Tactical Campaigns, Product Launches and Marketing Tools.
• Develop the timelines for execution of aligned marketing plans and manage the full year marketing calendar within designated markets.
• Manage and execute key activations / campaigns in strategic markets (Events, PR, CSR etc.)
• Work in conjunction with regional BSMEA functions and partners to ensure full alignment and clear communication across all stakeholders.

Managing Marketing Budgets:

• Lead the follow-up upon market specific executions, activities and related expenditures as per the marketing plan.
• Ensure data integrity (Budget, Committed, Paid) and overall compliance.

• Working closely with regional communication teams to ensure all success stories, best practices are shared and deployed.

Sales and Data Analysis:

Collecting monthly sell out data from sales team and generating the sell out forecast as well as contingency plans with local teams.

Management of market back sell out positioning per market and per channel: Build together with the sales systematic collection and review of market back information and align with related parties on positioning per market and per channel as per our company strategy.

• Organize monthly business reviews with partners IBRM (internal & external)
• Responsible for integrity of data shared with different functions of the branch
• Analyzing sales results and suggesting collective actions or new initiatives.
• Handling sales incentive program for partners

Retail:

• Support the development of retail network in combination with regional BSMEA teams and partners. Seek and deploy market specific initiatives to deliver sustainable business value.

Market intelligence:

• Obtain and develop market intelligence and insights and disseminate across key stakeholders.
• Transfer data into decisive actions and drive and follow up implementation together with the related sales team and partner.
• Provide outstanding market report to Partners and teams driving efforts towards right products and channels while securing Bridgestone s strategy.
• Partner with the BSMEA Regional Strategic planning functions to develop accurate sell out forecasting.br>
  

Channel Management:

• Develop and execute, together with the local sales team and partner, channel sales strategies to achieve sales targets and revenue goals.
• Identify and recruit new channel partners to expand market reach and penetration. (Digital, OE, Retailers, Fleets )
• Build and maintain strong relationships with existing channel partners, providing support, training, and resources as needed.
• Collaborate with internal teams, including sales, marketing, and product development, to ensure alignment and support for channel initiatives.
• Monitor market trends, competitor activities, and customer feedback to identify opportunities and threats in the market.
• Analyze sales data and performance metrics to track progress against targets and identify areas for improvement.
• Set up an environment to become partner of choice for channel leaders.br>