Client Engagement & Digital Executive Chanel

DATA:

• Data transformation: turn clients data into actions to feed business with key client reports on a regular basis

• Local Data Stewardship: share as clear view and mapping of differents datas platforms and tools developed by Europe Digital team

• Data governance & quality data standards: identify clients data discrepancies to enrich our client knowledge. Ensure data privacy and security for the market

• Local adoption of digital platforms: upskill teams to leverages clients data tools in their day-to-day, onboard newcomers.

CLIENT ENGAGEMENT:

• Support the implementation of Clientelings objectives defined by each business and measure them monthly. Provide analytics on the Clientelings KPIs achievement and support Business with insights to reach those objectives

• Follow & execute the CRM plan based on business strategy: client communication plan (email, messaging, prints), and ROI on the CRM actions (client targeting, collection launch, event attendance)

• Work closely with the team to ensures a seamless journey throughout the channels

DIGITAL TOOLS

• Support the deployment and usage of clienteling digital tools in store along with retail e-services solutions when needed.

• Monitor KPIs & propose booster plan to maximize tools adoption

• Regularly visit the boutiques and connect with the teams to stay close from their needs in terms of tools and reports

• Gather needs from markets and share with Europe for further development upon business request (specific event, new feature )

• Support ad-hoc initiatives from business teams linked to connected experiences or digital tools