Commercial Cards Product Manager

Coefftalent

Key Responsibilities:

• End-to-End Product Ownership SME Prepaid
• Own the end-to-end lifecycle of client s SME prepaid card / wallet proposition from CVP design, BIN setup, scheme onboarding, configuration and testing through launch, commercialization and postlaunch optimization.
• Translate the agreed CVP into clear business requirements, product features, pricing, and servicing models tailored to micro and small business needs.

Launch Execution & Scheme / Processor Coordination

• Coordinate across client s technology, operations, risk, finance and marketing teams, as well as Scheme / Advisors, processors and any fintech partners, to ensure all launch dependencies (BINs, card profiles, limits, KYC/AML flows, settlement, fees) are delivered on time and to specification.
• Ensure alignment with scheme pricing, mandates and regulations, and support internal teams on any required certifications or compliance activities.

Customer Acquisition, Onboarding & Activation

• Design and implement SME acquisition strategies for the prepaid proposition across business banking channels (RMs, digital, partners) to drive quality signups in the micro and small segments.
• Build onboarding and first90days journeys that maximise activation, first load and early usage, reducing dropoff and timeto-first-transaction.

Portfolio & P&L Management

• Monitor portfolio performance across KPIs such as active rate, average load / spend, revenue per active, ENR, churn, and fraud, and recommend actions to improve profitability and sustainability.
• Work with finance and business teams to review P&L lines for the prepaid issuing business (interchange, fees, funding costs, scheme fees) and ensure financial feasibility of the proposition.

Feature Roadmap & CVP Optimization

• Continuously enhance the prepaid CVP (features, limits, rewards, digital capabilities) based on customer feedback, competitor benchmarking, and performance analytics.
• Identify opportunities for segmentspecific propositions (e.g., freelancers, micro retailers, small service businesses) and tailor product variants accordingly.

Stakeholder Management & Training

• Act as the primary product contact for Business Banking / SME, coordinating with RMs, sales, service and operations to ensure strong frontline understanding of the product and its value proposition.
• Design and deliver training sessions and toolkits for internal teams and key partners to support effective selling, onboarding and servicing.

Data, Reporting & Governance

• Develop monthly performance dashboards and insight packs for senior stakeholders at client and Scheme / Advisors, highlighting trends, issues and recommended actions.
• Support governance routines (steering committees, working groups) by tracking and reporting on key milestones, risks, and issue resolution.

Knowledge and Experience

• Full lifecycle experience of card / prepaid product management (ideation, design, launch, scaling, optimization).
• Hands-on exposure to SME or Business Banking propositions in the UAE/GCC.
• Understanding of card issuing, settlement, scheme pricing (interchange, fees) and operational processes.
• Experience in onboarding, activation and spend-stimulation strategies for card or prepaid portfolios.
• Strong analytical and reporting skills (Excel, dashboards; SQL or similar is a plus).
• Proven track record of working with technology, operations, risk, finance and marketing to deliver product changes.
• Experience with microlending / microbusiness propositions or BNPL-style SME solutions.
• Familiarity with card platforms (e.g., TSYS Prime or similar) and digital onboarding tools.
• Exposure to scheme tools and mandates.

Mandatory Skills

• Product strategy & roadmap development for cards / prepaid.
• Campaign design and execution (digital, direct, partner-based) for SME acquisition and usage.
• Portfolio analytics ability to interpret performance data and translate into actions.
• Pricing and rewards optimization within agreed P&L and risk constraints.
• Stakeholder and partner management, including schemes, processors and fintech partners.
• Project management and ability to drive crossfunctional delivery to deadlines.
• Excellent communication, presentation and training skills.