Communications Manager America-Mideast Educational and Training Services, Inc. (AMIDEAST)

The incumbent of this position is responsible for developing Amideast/Egypt marketing strategies, activities, and concepts for the Cairo and Alexandria offices.

The Communications Manager is responsible for developing, implementing, and overseeing internal and external communication strategies that enhance the organization s visibility, reputation, and engagement with stakeholders.

This role ensures consistent messaging across all channels, strengthens brand identity, and supports organizational objectives through strategic communication initiatives.

He/she will be developing and implementing marketing and advertising campaigns; tracking conversions rates of digital marketing; creating promotions; planning meetings, educational fairs, and booths; maintaining databases and preparing periodical reports.

RESPONSIBILITIES

• Develop Amideast annual marketing strategy and marketing activities that are organization and program specific
• Develop the core communications for all Amideast programs that is to be used across below and above the line marketing and digital marketing campaigns
• Create marketing and public relations action plans for organization wide activities for specific products and prepare and execute promotional tactics and actions for all Amideast programs and products including launch campaigns and outreach plans for programs
• Build on and maintain Amideast branding standards with all marketing communications and monitor corporate communications plans and strategies for uniformity in message, including templates, tag lines, and logo usage
• Maintain organization Web site and ensure the information and data is regularly updated
• Ensure Amideast presence at educational exhibitions and fairs by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; and coordinating with relevant departments for successful event presence
• Monitor marketing expenditure and ensure alignment with marketing budget
• Analyze and report on marketing campaigns comparing actual results with plans and forecasts and generating analysis for the performance of the advertisements to CD
• Monitor the creation and publishing of all online Ads on social media.
• This includes designing posts, drafting ad messages and adjusting the targeting parameters
• Produce program specific promotional videos to be featured on various digital platforms
• Develop and implement the annual business plan for the CMD products/Testing services
• Implement marketing and advertising campaigns that complement the sales forecasts
• Develop promotional presentations and coordinate the production of promotional materials for all Amideast programs for organization wide use including flyers, brochures, posters, booklets and banners
• Responsible for an annual detailed marketing competitor analysis report that identifies and evaluates product characteristics, market share, pricing, and advertisement while maintaining research database and collecting and generating marketing intelligence to support the sales department and inform program pricing and positioning on social media and design
• Closely coordinate campaigns with the CS department and utilize the call center marketing report to inform the targeting of social media posts
• Responsible for developing, implementing and executing strategic marketing plans for the entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing clients
• Ensure the flow of walk-in clients through the creation of campaigns that result in conversion to real numbers of interested clients accessing Amideast through the call center and customer service
• Launch monthly direct marketing (Email & SMS) campaigns to a wide base of audience
• Develop marketing and pricing strategies, generate new business leads, and oversee marketing department staff
• Generate revenue associated with special events at the Alexandria Property through sponsorship, facility rent or other creative utilization options and manage event budget
• Managing vendor relationships with the operations team
• Maintain client communications with regards to program outreach