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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Communication & Brand Image
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Develop and implement the annual communication plan in line with the hotel's overall strategy.
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Define and guarantee the graphic charter and visual identity of the establishment.
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Design print and digital communication materials (brochures, posters, newsletters, etc.).
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Supervise promotional photo and video shoots.
Public Relations & Press
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Develop and maintain a network of journalists, influencers, bloggers and institutional partners.
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Write and distribute press releases.
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Organize press events, VIP visits, exclusive partnerships and press trips.
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Manage media requests and monitor press coverage.
Digital Marketing & Social Media
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Manage and animate social networks (Instagram, Facebook, LinkedIn, TikTok, etc.) with consistent, engaging content aligned with the hotel's image.
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Manage digital campaigns (SEO, SEA, emails, digital partnerships, display).
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Analyze performance (Google Analytics, social networks, campaign ROI) and optimize actions.
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Ensure regular updates of the website and its performance (UX/UI, SEO, content).
Internal Communication
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Develop internal communication tools and channels.
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Recognize staff initiatives and strengthen corporate culture.
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Support management in the dissemination of strategic messages.
Desired Candidate Profile
Training & Experience
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Bac +4/5 in communication, marketing, public relations or equivalent.
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Minimum 5 years of experience in a similar role, ideally in luxury hospitality, tourism or a high-end lifestyle sector.
Technical skills
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Excellent command of communication tools (Adobe Suite, CMS, CRM, digital reporting tools).
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Good knowledge of storytelling, branding and digital marketing techniques.
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Perfect command of French and English (oral and written).
Company Industry
- Hotels
- Hospitality
Department / Functional Area
- Advertising
- Media Planning
- PR
Keywords
- Responsable Communication
- Relations Publiques & Marketing Digital
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SOFITEL
Sofitel Marrakech Palais Imperial & Spa, a jewel of Moroccan hospitality, embodies luxury and elegance in the heart of the vibrant city of Marrakech. Part of the prestigious Accor group, this five-star hotel offers an unforgettable experience blending French refinement and Moroccan charm. Nestled amidst lush gardens, just steps from the city's famous historical sites, Sofitel Marrakech Palais Imperial & Spa is renowned for its superior services, attention to detail, and commitment to culinary excellence. Join us to enhance this unique experience by being part of a team dedicated to the French art of living.
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