Communications Specialist

Rouya Public Relations

Key Responsibilities

• Support in the development and implementation of integrated communications strategies for clients and internal projects.
• Draft, edit, and localise written materials including key messages, speeches, talking points, and press releases in English and/or Arabic.
• Conduct research on industry trends, target audiences, and competitor positioning to inform campaign strategies.
• Contribute to the creation of high-level presentations, reports, and proposals.
• Collaborate with project leads and creative teams to ensure brand consistency and narrative alignment.
  
  

Media Relations

• Build and maintain relationships with journalists, editors, and media outlets across the UAE and wider region.
• Develop press kits and coordinate media outreach, interviews, and coverage opportunities.
• Write and distribute media materials, including press releases, media alerts, and feature stories.
• Monitor and analyse media coverage to identify opportunities and insights.
• Provide on-site media support at client events, openings, and activations.
  
  

Content & Reporting

• Contribute to content calendars, newsletters, and social media strategy.
• Develop client reports (weekly, monthly, and post-campaign) tracking deliverables, reach, and impact.
  
  
• Maintain communications databases and press lists, ensuring accuracy and relevance.

Internal & Administrative

• Participate in client meetings, briefings, and workshops; document and follow up on action points.
• Prepare correspondence, documentation, and client deliverables in coordination with relevant departments.