Corporate Communications Specialist JOB

Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi)

Role Purpose

Supports ensuring that campaign needs of Corporate Communications are identified, developed and delivered in a way that benefits both the Sector internal client and DCT as a whole, ensuring that corporate campaign advice is integrated into planning and decision-making from the outset, curating effective plans and bringing the best advice together from across all specialist areas.

Key Responsibilities

Data & Analytics

• Supports mapping stakeholders by identifying the most important industry experts/opinion leaders for the organisation or initiative

Strategy & Planning

• Aids in the development of a strategy based on insights created from audience research and data


• Develops thought leadership by the research of recognised industry leaders to stay at the forefront of industry knowledge and approaches


• Aids corporate comms strategy by developing a strategy for the organisation to engage with internal and external audiences across owned and earned channels


• Supports corporate comms message development by creating overarching corporate messages to convey to key internal and external parties


• Supports in the mapping of potential scenarios and the development of a robust crisis communication strategy to both manage and mitigate crisis and issues

Content & Campaign Planning

• Supports in drafting a marketing, communications or content brief


• Supports in developing copy with the bespoke purpose of being used in earned / editorial media


• Aids in media briefing material development by drafting a content pack focused on providing a journalist with the relevant information and key messages


• Develops effective storytelling by the development of a relevant and engaging narrative that will capture the attention of the target audience


• Supports in developing a strategy across all communication touchpoints with a focus on paid media


• Supports in creating materials to deliver against the plan of action for addressing issues and crises

Content & Campaign Execution

• Supports campaign creative assets and tactical execution across all audience touchpoints

• Supports regulatory and government affairs / engagement by the interaction with and formulating positive opinion with government and influential external stakeholders


• Aids in media relations and the approach for interfacing with, formulating positive opinion among and garnering coverage from journalists in corporate, consumer and domestic media


• Supports crisis communication execution by the execution of the strategy and campaign material defined foe use for addressing issues and crises

Reporting

• Ensure that all section reports are prepared timely and accurately and meet DCT requirements, policies and quality standards.

Communication and Business Relationships

Internal

• Creative & Production


• Sector Marketing


• Strategy, Planning & Operations

External

• Public Relations Agency


• Government stakeholders


• Journalists and media stakeholders

Qualifications

Bachelor s degree (Masters preferred) in relevant industry

Experience

• 4-6 years of Experience in similar role or industry


• At least 3 years of Experience in a Managerial Position

Skills

• Full professional English proficiency both in speaking and writing


• Arabic bilingual desirable but not mandatory


• Skilled in MS Office (PowerPoint, Word and Excel)

• High level of competency in relevant software applications


• Administrative skills and attention to detail


• Self-motivated with a proven ability to complete work in a timely manner


• Detailed knowledge of Production Processes, Crew, Equipment, Facilities and Post-production processes


• Ability to quickly integrate with existing business software tools and knowledge of other relevant industry software


• Excellent written and verbal communication skill - including appropriate stakeholder alignment


• Evidence of creating, implementing, and managing policies and procedures


• Ability to multi-task and to prioritize work effectively