Creative Strategist

Client of Salt

Scope:

• Develop high-impact influencer/creator pitches and campaign ideas that launched on social.
• Developed clear, platform-native creative concepts based on insights and audience behavior.
• Worked across multiple client briefs, managing your timelines and deliverables independently.
• Gained confidence in presenting your ideas and writing creative treatments that inspire teams and clients.

Roles & Responsibilities:

• Interpret client briefs and audience insight to develop original creative concepts for influencers campaigns
• Write and build clear, engaging creative decks and proposals for both pitches and live campaigns.
• Turn ATL platforms or brand narratives into authentic, creator-first executions that live natively on TikTok, Instagram, and YouTube.

What you will need:

• 2-4 years experience in a creative, strategy, or content role ideally at a social, influencer, or digital agency.
• A strong grasp of TikTok, Instagram, YouTube and the role creators play in building meaningful brand experiences.
• Excellent communication skills, with experience crafting and presenting ideas clearly.
• Creative instincts grounded in audience insight, cultural awareness, and platform-specific behaviors.
• Strong project management and time-keeping ability able to manage multiple deadlines and stakeholders.
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