CRM & Digital Marketing Executive Staff Connect Information Technology Consultants

* CRM Campaign Execution:

Build, deploy, and manage multi-channel CRM campaigns (Email, WhatsApp,

Push) using Salesforce Marketing Cloud.

• Customer Journey Management:

Design and implement automated customer journeys with Journey Builder,

integrating with key business touchpoints across the customer lifecycle.

• Salesforce Marketing Cloud Expertise:

Utilize AMPscript, automation studio, segmentation tools, and dynamic content

for personalized messaging.

• Data & CDP Integration:

Work with Salesforce Data Cloud and other Customer Data Platforms to

enhance segmentation, audience profiling, and campaign effectiveness.

• Reporting & Insights:

Monitor campaign performance, deliver actionable insights using dashboards

and analytics tools (GA4, Power BI, or similar), and drive continuous

optimization.

• HTML Email Development:

Design and code responsive HTML-based EDMs and troubleshoot rendering

issues across devices and platforms.

• Digital Marketing Support:

Assist in executing paid media campaigns across Meta, Google, and

programmatic platforms, aligning CRM efforts with broader digital marketing

strategy.

• Data Hygiene & Governance:

Ensure data accuracy, compliance with GDPR/DP laws, and maintain high

standards of deliverability and opt-in best practices.

• Collaboration:

Liaise with cross-functional teams including creative, marketing, and IT to

support integrated campaigns and business goals.