Data Analyst
Robusta Studio
Employer Active
Posted 5 hrs ago
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Experience
5 - 10 Years
Education
Bachelor of Science(Statistics), Master of Science
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
We are currently expanding our team and seeking a detail-oriented and commercially driven Data Analyst.
You will collaborate closely with cross-functional teams including media, CRM, content, and brand, enabling data-driven decision-making and supporting ongoing digital transformation initiatives.
Key Responsibilities
1. Data Analysis & Insights
- Analyze large datasets across CRM, media, and digital platforms to uncover actionable insights
- Develop dashboards and reports to track key KPIs (acquisition, engagement, retention, conversion)
- Translate complex data into clear, business-friendly insights for stakeholders
2. CRM & Consumer Analytics
- Support segmentation strategies (e.g., lifecycle, behavioral, RFM models)
- Analyze consumer journeys across channels such as WhatsApp, email, and web
- Identify opportunities for personalization and next-best-action strategies
3. Campaign Measurement & Optimization
- Measure performance of CRM and digital marketing campaigns
- Conduct A/B testing and provide data-driven recommendations for optimization
- Collaborate with media teams to assess campaign effectiveness and ROI
4. Data Management & Integration
- Work closely with data engineering and tech teams to ensure data accuracy and consistency
- Support integration of multiple data sources (CDPs, CRM platforms, media platforms)
- Ensure proper data governance and compliance with privacy regulations
5. Stakeholder Collaboration
- Partner with internal teams and stakeholders to support business objectives
- Present insights and recommendations in a clear and compelling manner
- Contribute to strategic initiatives such as loyalty programs and digital transformation projects
Technical Skills & Tools
Core Tools
- Strong proficiency in SQL (data querying and manipulation)
- Advanced Excel / Google Sheets skills (pivot tables, data modeling)
Visualization & BI
- Experience with Power BI, Tableau, or Looker Studio
Programming
- Basic to intermediate knowledge of Python or R
Marketing & CRM Platforms (Nice to Have)
- Experience with platforms such as Salesforce Marketing Cloud, Adobe Campaign, or Braze
- Familiarity with CDPs (e.g., Segment, Tealium)
Media & Analytics
- Experience with Google Analytics (GA4), Meta Ads Manager, and Google Ads
- Understanding of attribution models and campaign tracking
Desired Candidate Profile
Background & Experience
- 5 8 years of experience in data analytics, preferably within FMCG, retail, or digital marketing environments
- Experience in an agency or consulting environment is a plus
- Strong understanding of consumer behavior, CRM, and marketing analytics
- Exposure to MENA markets is an advantage
Qualifications
- Bachelor s degree in Data Science, Statistics, Mathematics, Economics, Engineering, or a related field
- Master s degree is a plus
- Strong analytical thinking and problem-solving skills
- Ability to communicate complex insights to non-technical stakeholders
Company Industry
- IT - Software Services
Department / Functional Area
- IT Software
Keywords
- Data Analyst
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Robusta Studio
About Octopus by RTG Octopus by RTG is the tech hiring and outsourcing arm of Robusta Technology Group, dedicated to connecting exceptional tech talent with top-tier organizations across the MENA, GCC, Europe, the US, and Canada. We specialize in building strong, long-term partnerships between skilled professionals and innovative companies. Our mission is to empower growth, innovation, and excellence by matching the right talent with the right opportunities.