Digital Analytics Lead

techcarrot

Requirements

Minimum Experience and Knowledge:

Bachelors degree in a relevant field (e.g., Business, Marketing).

Proven experience of 8+ years as a Digital Analytics Lead or similar role

Proficiency in digital analytics tools such as Google Analytics, Appsflyer or similar platforms.

Experience working closely with technical teams to implement tracking requirements.

Excellent analytical skills with the ability to translate complex data into clear, actionable insights.

Solid understanding of A/B testing, user journey analysis, and UX performance measurement.

Strong communication skills to influence and present to both technical and non-technical stakeholders.

Proven ability to manage multiple priorities independently and deliver high-quality outputs within deadlines.

Certified Google Analytics professional

Project management skills and ability to prioritize and manage up effectively.

Data-driven storytelling skills you create and deliver compelling presentations with outstanding visuals

Strong Web Analytics proficiency is required A/B testing / usability / UX etc.

1. COMPETENCIES:

Behavioral:

- Works well cross-functionally to drive tangible business outcomes leveraging analytics.

- Highly motivated self-starter who is adaptable, detail-oriented, and proficient at multi-tasking in a fast-paced environment

- Collaborate closely with other members of our Product/Data & Analytics team on leveraging data across key customer journeys and interactions to inform insight and analysis.

- Excellent communication and presentation skills, with the ability to effectively communicate technical concepts to non-technical stakeholders.