Digital Analytics Specialist Mondia Media

Key Responsibilities:

• Data Layer Implementation:
• Design, implement, and maintain data layers across websites and mobile applications in compliance with business and technical requirements.
• Enable seamless integration with analytics and marketing tools, such as Clevertap, Appsflyer, Adjust, Mixpanel, and Google Analytics 4 (GA4).
• Work closely with developers to integrate custom events, user properties, and other tracking mechanisms.
• Technical Implementation:
• Support tech team with configuration and deployment for tools like Appsflyer, Adjust, and Clevertap data layer implementations within mobile applications and
• Manage analytics tools such as Mixpanel and GA4 to track and analyze user behaviors and performance metrics and integration of tools like Google Ads or Google search console
• Support tech team to integrate data from various data sources to Amazon Redshift for centralized data storage and perform data extraction for reporting.
• Build and optimize dashboards in Amazon QuickSight to deliver actionable business insights.
• Debugging and Troubleshooting:
• Utilize debugging tools like Chrome Developer Tools, Charles Proxy, Android studio or Fiddler to troubleshoot data inconsistencies and ensure tags fire correctly.
• Audit and resolve issues related to SDK implementations, data layer structure, and third-party tracking integrations.
• Ensure cross-platform data integrity and troubleshoot discrepancies in real-time and historical analytics.
• Testing and Validation:
• Conduct end-to-end testing of implementations to ensure data accuracy across multiple devices, browsers, and environments.
• Validate the integration of tracking tools and ensure compliance with data privacy regulations such as GDPR and CCPA.
• Documentation and Reporting:
• Maintain detailed documentation of data layer specifications, SDK implementations, and debugging processes.
• Create technical reports and dashboards to monitor tracking performance and data quality.
• Collaborate with analytics and BI teams to design scalable reporting solutions.

Bachelor s degree in computer science, Information Systems, or a related field.

• Proven experience in implementing and debugging data layers and analytics tools.
• Proficiency in tools like Clevertap, Appsflyer, Adjust, Mixpanel, and Google Analytics 4 (GA4).
• Strong knowledge of tag management systems (e.g., GTM, Tealium, Adobe Launch).
• Proficiency in JavaScript, HTML, and CSS for tracking code customization is must.
• Familiarity with debugging tools such as Charles Proxy, Android studio, Browser DevTools, or Fiddler.
• Hands-on experience with Amazon Redshift for data management and QuickSight for reporting.
• Strong problem-solving skills and attention to detail.
• Understanding of data security and compliance frameworks (e.g., GDPR, CCPA).

Preferred Qualifications:

• Experience with server-side tagging and cloud-based data collection methods.
• Knowledge of API integrations and data pipeline management.
• Familiarity with ETL processes and data transformation techniques.