Digital Graphic Designer Analyst

Confidential Company

I would like to inform you about a job opportunity for the position of Digital Graphic Designer Analyst -Abu Dhabi. Please note, this will be an outsourced role.

Design and amend artwork and marketing collaterals by transforming complex financial data into visually compelling solutions in line with brand guidelines and regulatory standards, to enhance optimum reach of ADX brand across diverse audiences via multiple channels in line with the Marketing and Communications strategy and business plans. He / She should have a passion for visual storytelling and a strong grasp of AI-powered design tools. This role is ideal for someone who thrives between creativity and technology, and who elevates our brand through innovative data-informed design solutions. Policies, Systems, Processes & Procedures ▪ Follow all relevant Marketing and Communication departmental processes, policies, standard operating procedures, and instructions so that work is conducted in a controlled and consistent manner. ▪ Demonstrate compliance with the organization’s values and ethics at all times to support the establishment of a value-driven culture within the organization. Visual Design Capabilities and Content Creation Skills ▪ Analyze and interpret marketing design briefs, developing design concepts and illustrations based on campaign objectives to elevate ADX’s brand through innovative design concepts and solutions. ▪ Collaborate with internal stakeholders to conceptualize and develop creative design solutions that effectively communicate key messages, product features, brand value propositions and support business objectives ▪ Create and propose informative and engaging infographics, presentations, and reports, simplifying complex financial data into clear visuals, promoting effective communication, and understanding among diverse audiences while adhering to brand and design guidelines. ▪ Apply user-centered design principles to create dynamic templates and user-friendly digital experiences, such as website interfaces, landing pages, email templates, and interactive multimedia content. ▪ Create automated design systems using AI-assisted platforms. Stay current with design trends, AI innovations and emerging technologies to continuously improve output. ▪ Design marketing materials and digital assets for diverse channels, including website homepages, landing pages, email campaigns, website graphics, social media assets, and print materials to enhance a cohesive and impactful brand presence. ▪ Assist in creating multimedia content, including videos, animations, and interactive presentations, to enhance engagement and storytelling capabilities in marketing campaigns and communication materials. ▪ Validate and assure consistency and adherence to brand guidelines in all design materials, maintaining visual coherence and brand identity across various channels and touchpoints, ensuring a cohesive and recognizable visual representation for the group. Project Management ▪ Collaborate with Marcom team to translate business requirements into compelling visual concepts, ensuring brand alignment. ▪ Drive design quality by providing strategic feedback and ensuring all visual assets met departmental objectives. ▪ Act as a key facilitator for all design projects, streamlining communication and collaboration to meet project objectives and deadlines efficiently. ▪ Manage multiple design projects simultaneously, delivering them on time. Social Media and Digital Marketing Support ▪ Contribute to the design and refinement of engaging social media campaigns to build brand awareness, drive website traffic, and foster audience engagement. Research and Experience Analysis ▪ Remain up to date on current design trends and best practices within the financial services industry, integrating innovative components into ADX's design strategies to ensure visually compelling communication that resonates with the target audience. ▪ Optimize digital assets for cross-platform performance, including responsive design, accessibility, and SEO. ▪ Analyze industry trends and competitor activities to inform design decisions and enhance visual asset effectiveness. Stakeholder Engagement ▪ Build and maintain key stakeholder relationships to align design execution with organizational objectives. ▪ Partner with Marcomm team (social media, content creation, web development) to deliver cohesive visual assets that drove marketing objectives. ▪ Implement data-driven design optimizations through A/B testing, collaborating with marketing teams to refine layouts and messaging and significantly boost conversion rates. Continuous Improvement ▪ Contribute to the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction. Risk and Business Continuity Management ▪ Conduct all activities in a safe and environmentally responsible manner in compliance with internal policies and guidelines.