Digital Marketing Manager

Client of Pink Camel

Job Description
We are looking for a Digital Marketing Manager for a Global Technology & Consumer Electronics Leader based in Dubai.
Location Dubai, UAE

Qualifications & Experience:
• Minimum 7+ years of experience in Digital Marketing and Social Media
• Proven track record in leading content development, creative strategy, and live/social show production
• Strong experience in developing performance-driven digital & social campaigns across all funnel stages
• Previous experience in Live Commerce, Live Content Creation, and Social/Video Content Development is a strong advantage
• A blend of experience from brand-side and media/creative agency is highly preferred
• Strong understanding of digital creative processes and performance-based content strategies
• In-depth knowledge of social media practices, SEO, SEM, and influencer management
• Experience in content development for e-commerce, brand storytelling, and live campaigns
• Hands-on experience in building and deploying digital & social campaigns end-to-end
• Management of creative content production across static, video, and live formats
• Expertise in planning and executing live shows / social commerce initiatives
• Familiarity with all digital platforms: websites, landing pages, social platforms, influencers, microsites, etc.
• Strong project management and cross-functional coordination skills
• Deep experience with performance marketing metrics (CPC, CPA, CPV, CPM, CTR, ROAS)
• Media planning and evaluation skills across paid and owned channels
About the Role:
This is a Digital Marketing Manager role that requires the candidate to strategically develop and effectively manage integrated digital campaigns across a variety of digital media channels (Paid Media, Social, Search, Live Shows, etc.) to create best-in-class user experiences and drive maximum purchase intent, brand engagement, and conversions.
The Digital Marketing & Social Media Manager will lead the planning, execution, and optimization of awareness, performance, and engagement-driven campaigns while supporting marketing divisions such as Smartphones, TVs, Digital Appliances, Wearables, Tablets, and other consumer electronics. The role will focus on driving creative excellence and content strategy (including live commerce and social shows) and supporting the organization s business and digital goals.