Digital Marketing Manager ACCOR

Position Overview: As the Digital Marketing Manager, profile will be pivotal in shaping and executing digital marketing strategy for the hotel and brand across Rooms, Food & Beverage (F&B), Wellness, and Banquets. This role involves managing digital campaigns, optimizing our website, leading innovative marketing initiatives, and tracking performance metrics.

You will work closely with various teams, including core marketing, corporate, creative design, and revenue management/ sales, agencies and third parties.

Key Responsibilities:

• Be a custodian of digital domain and strategize and create go to market plan

• Develop and execute digital marketing campaigns for Rooms, F&B, Wellness, and Banquets, encompassing SEO/SEM, email, and display advertising.

• Design the media plan and execute targeted campaigns across Meta (Facebook, X & Instagram), Google Ads, LinkedIn, OTAs, Food Aggregators, and other relevant aggregators and third-party digital platforms.

Website, Owned Channels, Aggregators and Content Management and Audit:

• Drive and update hotel website content and user experience (UX) to enhance SEO, traffic, leads, engagement, and conversion rates.

• Regularly update the website, owned channels, aggregator platforms with new features, promotions, images and content in collaboration

• Monthly audit all the content and refresh it with the latest updates and promotions.

ORM:

• Review all owned and external portal on brand content

• Leverage online reviews to increase brand credibility

• Liase with internal stakeholders on handling guest comments

Industry Trends and External Relations/ Agencies/ Influencers:

• Stay updated on industry trends, digital marketing best practices, and emerging technologies to keep our hotel ahead of the competition.

• Handle and coordinate with the digital, social media agencies, vendors, and likeminded partners to execute digital marketing initiatives effectively.

• Collaborate with influencers for hosting's and increase digital footprint and engagement

• Drive Online PR and SEO

Email/ WhatsApp and Third-Party Digital Advertising:

• Spearhead WhatsApp and email marketing initiatives for all brand pillars targeted campaigns for lead generation, direct bookings and drive reservations.

• Oversee email marketing campaigns, including content creation, list management, and performance analysis to maximize reach and engagement.

• Explore and collaborate with likeminded brands and profiles for cross promotional campaigns

Content, Ad assets and Copywriting:

• Develop compelling and on-brand digital content, including graphics, videos, and other assets.

• Provide clear creative briefs and oversee the approval process to ensure timely delivery of materials.

• Review and refine copywriting to ensure clarity, impact, and brand consistency.

Performance Tracking and Reporting:

• Utilize digital analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor website performance, track room nights, website traffic, and look-to-book conversion ratios.

• Prepare and present detailed performance reports on a weekly and monthly basis, including key metrics, insights, and recommendations.

• Devise and maintain a monthly Key Result Area (KRA) chart to track growth and performance across digital channels.

• Review agency performance and set targets to drive leads

Collaboration with Sales and Revenue Management:

• Liaise with the Sales and Revenue Management teams to create integrated marketing campaigns that align with business goals and drive direct.com bookings.

• Collaborate on strategies to improve look-to-book conversion ratios and overall revenue performance.

Other Responsibilities:

• Cross functional alignment

• Teamwork