Job Description

Roles & Responsibilities

PROFILE

Training:

Higher education (Bachelor's + 4/5 years) in communication, digital marketing, business school or equivalent

A specialization in digital marketing or acquisition is an asset

All references are subject to verification.

Experience

3-5 years of experience in digital communication and/or digital marketing

Proven experience in managing sponsored campaigns (Meta, LinkedIn, etc.)

Experience in managing editorial content across multiple accounts or brands is preferred.

Experience in the training, education or service sector would be an asset

Experience in a multi-site or networked environment (multiple entities, agencies or establishments) is appreciated.

Technical skills

Excellent command of social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube) and their professional interfaces (Meta Business Suite, planning tools, campaign management and performance analysis), in order to manage communication activities with a focus on acquisition and continuous optimization.

Knowledge of web content management tools (WordPress CMS) and performance analysis tools (Google Analytics)

Proficiency in computer-aided design tools (Canva, basic knowledge of Photoshop/CapCut) to independently produce or retouch visual content

Good understanding of acquisition and conversion tunnel logic

Languages: excellent command of Arabic and French, particularly written (C1 level required)

Cross-functional skills

Ability to analyze data and produce structured reports

Ability to lead a working group and conduct meetings

Ability to thrive in a demanding institutional environment

Ability to prioritize and manage multiple projects simultaneously

Thoughtful integration of AI into its professional context

Ability to monitor and obtain the expected results from service providers (graphic designers, etc.)

Interpersonal skills

Intellectual curiosity and an appetite for digital innovation

Rigour and organizational skills

Results-oriented and responsible

Autonomy in execution, collaborative spirit in coordination

Diplomacy and a knack for teaching — knowing how to persuade without imposing

Resilience and adaptability in the face of institutional constraints

Initiative, proactive approach

Digital Marketing Officer
The French Institute of Morocco

People Looking for Marketing Officer Jobs also searched

Digital Marketing Officer The French Institute of Morocco

People Looking for Marketing Officer Jobs also searched

Digital Marketing Officer
The French Institute of Morocco