Digital Marketing Specialist

Alnafitha IT

As a fully Saudi-owned company, we have established ourselves from a startup business to a market leader, offering a comprehensive range of IT solutions tailored to meet the unique requirements of our clients.

Our expertise spans across various domains, including Microsoft, AWS, ManageEngine, and Zoho Solutions, ensuring that we deliver strategic IT solutions that drive digital transformation and operational excellence to our clients.

Job Summary/Objective

A Digital Marketing Specialist plays a key role in our marketing team. This role will collaborate closely with the Marketing Manager to develop and implement digital strategies, as well as work with different departments and business units to ensure a unified marketing approach.

Key Responsibilities:

Digital Strategy Development

Assist in developing and implementing digital marketing strategies aligned with business goals

Stay updated with the latest digital marketing trends and best practices

Campaign Management

Manage and optimize multi-channel marketing campaigns, including SEO, SEM, email marketing, social media, and content marketing

Plan, execute, and analyze digital marketing campaigns

Market Analysis

Analyze market trends and competitor activities to identify opportunities and threats

Monitor and report on key performance indicators (KPIs) to measure campaign success

Marketing Automation

Implement and oversee marketing automation tools and platforms to enhance campaign efficiency

Manage the digital marketing budget for optimal resource allocation

Cross-Functional Collaboration

Collaborate with cross-functional teams to ensure marketing efforts are aligned and impactful

Coordinate with team members for integrated marketing efforts

Reporting

Provide regular updates on campaign progress and performance to the Marketing Manager and other stakeholders

Qualifications

- Education: Bachelor s degree in marketing or related field

- Experience: 5+ years of proven experience as a B2B digital marketing specialist within the IT industry

- Proven experience in managing successful digital marketing campaigns

- Expertise in marketing automation platforms

- Strong knowledge of SEO, SEM, PPC, email marketing, social media, and content marketing tactics

- Proficiency in data analytics tools

- Excellent communication and interpersonal skills

- Strategic thinker with a creative mindset

- Strong project management skills with attention to detail

- Knowledge of web development platforms

- Familiarity with media buying and the latest digital marketing trends.