Digital Marketing Specialist Tattvam Markets

About the Role

We are seeking a highly skilled Digital Marketing Specialist with strong experience in the financial services sector. Candidates with proven exposure to the Forex/CFD industry will be given preference. The ideal candidate will be responsible for developing, implementing, and optimizing digital marketing strategies that enhance brand visibility, generate high-quality leads, and support overall business growth.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple channels including Google Ads, social media, email, and display networks.
• Develop and manage lead-generation campaigns, including funnels, landing pages, paid ads, and targeted outreach.
• Track, nurture, and optimize lead quality through various digital touchpoints.
• Manage and maintain the company’s online presence, ensuring content is accurate, relevant, and compliant with financial regulations.
• Develop SEO strategies to improve search rankings, website traffic, and organic lead flow.
• Coordinate with design and content teams to produce compelling marketing materials and campaign assets.
• Monitor and analyze campaign performance using analytics tools and provide insights to improve ROI and lead-generation efficiency.
• Manage social media accounts, including planning, posting, and audience engagement.
• Conduct market and competitor research to identify trends, opportunities, and customer behavior.
• Collaborate with internal teams (Sales, Compliance, Management) to support integrated marketing strategies and lead-conversion efforts.