Director - Marketing Intelligence

Wynn Al Marjan Island

About the Position:

Wynn Al Marjan Island is currently seeking a Director - Marketing Intelligence to join the resort s Database Marketing team.

The primary duties and responsibilities of this role are:

• Collaborate with various business and technical stakeholders within the organization to identify and explore realistic business opportunities for implementing big data initiatives
• Demonstrate a strong drive to learn and master new technologies and techniques
• Mine and analyze extensive data from the company database to optimize business strategies
• Assess the effectiveness and accuracy of new data sources and data gathering techniques
• Lead the implementation and application of models, methods, and standards in complex projects and environments
• Interpret data and deliver substantiated analyses using advanced analytical techniques and tool Create programs to automate and model tasks
• Lead customer segmentation and lifetime valuation efforts using clustering, predictive modeling, and classification algorithms
• Assist in designing, training, scoring, and deploying predictive and machine learning algorithms using programming languages such as Python, R, and SAS
• Demonstrate familiarity with relevant machine learning packages, including Pandas, Scikit-Learn, SciPy, and NumPy for Python, as well as Caret, Dplyr, random Forest, and nnet
• Plan and develop future-proof data processes that enable seamless model improvements without disrupting ongoing production
• Automate reporting and monitor model and data accuracy