Director of Sales Four Seasons Hotel

The Director of Sales will be responsible for leading and managing the sales team to achieve revenue goals, maintain high levels of guest satisfaction, and contribute to the financial performance of the hotel. The ideal candidate will have a strong background in hotel sales, with a focus on strong leadership skills and business development.

What you will do

• Develop and implement strategic sales plans to drive revenue growth and achieve hotel budget targets.
• Recruit, lead, coach and manage the sales team to ensure sales activities are aligned to achieve overall goals and objectives as well as evaluate sales team performance and develop people.
• Establish and maintain positive relationships with guests, vendors, colleagues, and the global sales network.
• Monitor sales production, analyze market data, and adjust sales strategies to meet planned goals.
• Negotiate and secure group contracts, considering room availability, rates, and revenue objectives.
• Participate in trade shows, promotional events, and networking opportunities to develop new markets and identify potential clients.
• Analyze sales performance data, prepare reports, and present findings to senior management.
• Develop and maintain relationships with key accounts, ensuring retention and repeat business.
• Stay informed of industry trends, competitor activities, and market changes to adapt sales strategies accordingly.
• Conduct performance evaluations and follow up with sales and events personnel for development and coaching opportunities.
• Perform all supervisory functions to effectively and efficiently manage the personnel assigned, including but not limited to labor and payroll, compliance training, safety instruction and guidance on expense and travel management.
• Direct sales activities of the Hotel to achieve budgeted and assigned goals.
• Monitor and identify current and future business trends to insure profitable sales in periods of low and high demand.
• Assist in the development of the annual marketing plan.
• Ensure project and business plans are executed for all market areas as stated in the hotel marketing plan with emphasis on increasing sales and profitability.
• Supervise the installation of sales and marketing procedures and ensure the hotel is following all company Minimum Operating Standards.
• Assist the Commercial Director in establishing and directing the development of annual sales goals; ensures goals and incentive programs are fully understood and implemented for maximum achievement.
• Regular travel is required with this position.
• Perform other tasks or projects as assigned by the Commercial Director or General Manager

What you bring

• Proven leadership experience in hotel sales, in the luxury hospitality market for minimum of 2 years.
• Strong experience with US and GCC GEO markets and understanding strategies per channel.
• Excellent communication, negotiation, and presentation skills.
• Strong analytical and problem-solving abilities.
• Results-oriented and self-motivated, with a passion for sales and achieving targets.
• Organized, disciplined, and able to manage multiple priorities effectively.
• Fluent in English, preferably fluent in Arabic, with knowledge of additional languages being an advantage.
• Assertive and diplomatic approach to business relationships.
• Strong understanding of the local and regional hospitality industry.
• Ability to work collaboratively with cross-functional teams.