Director of Sales

Minor International

Pre-Opening Phase:

• Develop and implement the pre-opening sales strategy aligned with the Tivoli brand and market dynamics.

• Conduct market research to define target segments (corporate, MICE, leisure, government, etc.).

• Build a sales pipeline and secure key accounts in anticipation of opening.

• Collaborate with Revenue Management and Marketing to define pricing, positioning, and promotional strategies.

• Assist in preparing the annual business plan and pre-opening sales budget.

• Recruit, train, and lead the sales team; instill Tivoli brand values and commercial excellence.

• Represent the hotel at key trade shows, networking events, and roadshows locally and internationally.

• Work closely with the regional and global sales network to build awareness and drive bookings pre-launch.

Post-Opening Phase:

• Lead the daily operations of the Sales Department, including account management, sales calls, and reporting.

• Manage and grow key account portfolios to achieve revenue targets.

• Oversee RFP submissions and contracting processes for corporate and group clients.

• Drive conversion of leads across all segments with a strong focus on relationship-building and customer service.

• Monitor performance metrics and adjust sales strategies to maximize revenue opportunities.

• Coordinate with other departments, including Events, Marketing, and Operations, to ensure seamless guest experiences.