Director of VIP Relations

The Ned

Duties and Responsibilities:

VIP Guest & Member Relations

• Serve as the primary point of contact for The Ned s most high-profile audiences, including club members, government representatives, and VIP hotel guests.
• Lead the delivery of personalized guest experiences across all touchpoints, ensuring discretion, attentiveness, and excellence in service.
• Conduct tailored show rounds and consultations for prospective members and government stakeholders, articulating the club s value proposition and offerings.
• Maintain detailed guest and member profiles using Salesforce CRM or equivalent platforms to ensure continuity, personalization, and strategic follow-up.
• Report on key engagement metrics including satisfaction scores, member retention, and VIP feedback.

Government & Institutional Relations

• Proactively develop and maintain strong relationships with key government entities and diplomatic institutions.
• Represent The Ned in official communications, high-level briefings, and strategic meetings to ensure alignment with local protocols and cultural expectations.
• Coordinate visits, events, and experiences that cater to government and official guests, ensuring compliance and a polished representation of the brand.

Strategic Partnerships

• Build and manage relationships with premium brands, embassies, cultural institutions, and key local stakeholders to enhance The Ned s Club and the Ned visibility and reputation.
• Design and execute joint activations, partnerships, and private events that provide value to members and VIP guests.
• Act as a brand ambassador at luxury and government-focused forums, industry events, and high-profile gatherings.

Event & Experience Management

• Work with internal events and operations teams to curate bespoke experiences for members and VIPs, ensuring alignment with The Ned s brand and service standards.
• Host and oversee high-touchpoint events, ensuring all aspects, from guest list to execution, meet expectations for exclusivity and quality.
• Collaborate cross-functionally with F&B and marketing to deliver seamless, high-impact events and activations.

Contract & Membership Oversight

• Oversee all aspects of VIP and Ned s Club membership agreements, from onboarding and renewals to upgrades and compliance.
• Ensure timely and accurate processing of memberships and maintain meticulous documentation in line with company policy.
• Guide new VIP members through a smooth and personalized onboarding process, including welcome communications, orientation, and access setup.

Strategic & Operational Collaboration

• Work closely with marketing and sales teams to shape messaging, campaigns, and content that resonate with VIP audiences and government stakeholders.
• Analyse trends across member and guest engagement, providing insights to support strategic decision-making and service enhancement.
• Uphold The Ned s brand standards and hospitality ethos in all interactions, ensuring consistency across departments and guest journeys.

Qualifications & Competencies:

• 7+ years of experience in luxury hospitality, VIP client relations, government liaison, or private membership environments, with at least 3 years in a senior or director-level role.
• Demonstrated success in managing high-profile relationships, including government entities, UHNW individuals, and premium brand partners.
• Strong experience in strategic event planning and guest experience design, particularly within members-only clubs, luxury hotels, or diplomatic settings.
• Proven ability to lead cross-functional collaboration and elevate brand reputation through thoughtful relationship building and high-impact activations.
• In-depth understanding of contract management, compliance processes, and CRM platforms (Salesforce preferred) to support VIP member and guest lifecycles.
• Outstanding interpersonal, diplomatic, and communication skills, with the presence and confidence to represent the brand at the highest levels.
• Commercially astute, with a strong grasp of luxury positioning, cultural nuance, and client expectations in a regional and international context.
• Technologically proficient in CRM systems and Microsoft Office Suite; comfortable with data-driven decision-making.
• Flexibility to work evenings, weekends, and host events as needed, aligned with the schedules of VIP guests and official stakeholders.
• Fluency in English and Arabic is essential.