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Job Description
Roles & Responsibilities
The Role As Director of Revenue, Wadi Safar, you will be the strategic architect of revenue optimisation across one of the world s most ambitious ultra-luxury destinations. You will lead the development and execution of a forward-looking revenue strategy that maximises profitability, drives total revenue performance, and strengthens positioning across all segments. Acting as a key commercial leader, you will partner closely with Sales, Marketing, Operations, and Finance to ensure disciplined pricing, optimal inventory management, and a consistently high-value guest mix. In this role, you will translate market dynamics into actionable strategy balancing commercial performance with brand integrity to support the long-term success of Wadi Safar.
What You Will Create
- Revenue Strategy & Commercial Leadership
- Define and lead the overall revenue strategy across all properties and segments within Wadi Safar
- Drive total revenue optimisation across rooms, suites, ancillary spend, and emerging revenue streams
- Provide strategic guidance on pricing, positioning, and demand generation aligned with brand and destination vision
- Partner with senior leadership and ownership to establish revenue targets, KPIs, and performance frameworks
- Pricing, Yield & Inventory Optimisation
- Lead dynamic pricing strategy and yield management across all channels and segments
- Optimise inventory allocation to maximise occupancy, ADR, and RevPAR while protecting brand positioning
- Continuously evaluate market demand, competitor sets, and booking patterns to inform real-time decisions
- Ensure disciplined control of rate integrity across all distribution channels
- Forecasting, Reporting & Performance Insight
- Own all revenue forecasting, budgeting, and performance tracking processes
- Deliver clear, data-driven insights on market trends, booking behaviour, and business performance
- Produce regular reporting for leadership, ownership, and stakeholders to support strategic decision-making
- Identify risks and opportunities early and proactively adjust strategy to maximise outcomes
- Distribution & Channel Management
- Oversee all distribution strategies including direct, OTA, luxury consortia, wholesale, and strategic partnerships
- Optimise channel mix to reduce cost of acquisition and maximise profitability
- Ensure full alignment across all systems, platforms, and third-party partners
- Strengthen direct booking strategy and digital conversion performance
- Commercial Collaboration & Alignment
- Work closely with Sales, Marketing, and Operations to ensure fully aligned commercial strategy
- Support integrated demand generation initiatives across pre-opening and operational phases
- Partner with Sales to align account strategy with revenue goals and segment performance
- Collaborate with Finance to ensure accurate budgeting, forecasting, and performance tracking
- Team Leadership & Capability Building
- Build and lead a high-performing revenue team grounded in analytical excellence and commercial agility
- Develop a culture of accountability, curiosity, and continuous optimisation
- Mentor and develop talent with a focus on building strong regional capability and future leadership pipeline
Desired Candidate Profile
A senior commercial revenue leader with extensive experience in ultra-luxury hospitality, destination resorts, or large-scale mixed-use developments. Proven track record of driving total revenue optimisation strategies, including pricing, yield, distribution, and forecasting, within complex and high-value luxury environments ideally across pre-opening and operational phases. Deep expertise in revenue management systems, luxury distribution ecosystems, and channel strategy, with a strong understanding of high-end leisure demand, UHNW segmentation, and global booking behaviour. Strategic yet commercially sharp, with the ability to translate market intelligence, data insights, and demand patterns into clear revenue strategies that maximise profitability while protecting brand positioning. A highly analytical and forward-thinking leader, confident in influencing senior stakeholders, partnering across Sales, Marketing, Operations, and Finance, and shaping commercial decisions at ownership level. A strong leader of people, able to build, develop, and inspire high-performing teams, fostering a culture of accountability, precision, and continuous optimisation. Fluent in English; additional languages, particularly Arabic, are a strong advantage.
Company Industry
- Hotels
- Hospitality
Department / Functional Area
- Corporate Planning
- Consulting
- Strategy
- M&A
Keywords
- Director
- Revenue
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FAENA
About Faena Faena creates cultural epicenters living stages where art, design, and warm, attentive hospitality convene to craft a feast for the senses. We are a Cultural Embassy that invites guests to seek the extraordinary , shaping worlds that feel profoundly personal, welcoming, and alive. At Wadi Safar, we are shaping a new world where art, architecture, and nature live in harmony. Guided by a shared respect for culture and craft, this collaboration with Diriyah Company reflects our belief that beauty can elevate everyday life and inspire a new way of living. Alan Faena