Job Description

Roles & Responsibilities

Job Location

Kuwait

Experience

10 to 15 years

Qualification Level

Graduate; Post Graduate

Job Function

Advertising / Media Planning / PR
Sales / Retail / Corporate / Business Development
Top Management

Skillset

Sales and marketing plan

Preferred Jobseekers

Locally available candidates only apply for this job

Seazen Group is a fast-growing multi-brand F&B company based in Kuwait, operating across Saudi Arabia, Bahrain, Qatar, the UAE, and Oman. Seazen runs 40+ locations with 1,600+ team members across contemporary casual dining, boutique concepts, quick service, catering, and events.

The philosophy is meaningful dining that brings people together through innovation, authenticity, and a real passion for hospitality.

This is a high-impact, demanding role that require strong ownership, resilience, and a proven track record of delivering results.

1. Director Sales, Marketing & Customer Experience

Role Snapshot:
Grow revenue, protect margin, and elevate guest experience across all brands and markets.
Lead brand strategy, performance marketing, digital, CRM and loyalty, content and PR, customer exp and contact center, B2B and partnerships.

How You ll Make a Difference:
Set the annual sales and marketing plan with targets by brand and channel.
Run campaigns that move traffic and mix while safeguarding brand health and margin; test, measure, and scale what works.
Build and optimize CRM and loyalty programs with clear segmentation, lifecycle offers, and store-actionable reporting.
Improve digital journeys across web and app to lift conversion, repeat, and average check; deliver healthy ROMI.
Raise customer experience standards; oversee recovery, contact center quality, and NPS or CSAT reporting with actions closed.
Grow corporate sales, catering, and partnerships that add profitable revenue.
Own the budget with Finance and make evidence-based decisions on what to stop, start, or scale.
Lead and develop the in-house and agency team with clear goals and regular reviews.

What You ll Bring:
10 15 years in Marketing and Sales with at least 5 years in senior leadership within multi-brand restaurants.
Record of revenue growth with contribution margin protected, digital conversion improved, and loyalty outcomes delivered.
Hands-on experience with delivery platforms, CRM platforms, loyalty programs, and CX design.
Strong analytics, budget ownership, forecasting, and the ability to turn data into clear decisions.
Customer-centric mindset with passion for hospitality and F&B; creative and improvement-oriented.
Resilient, adaptable, and comfortable in fast-paced environments; anticipates market trends.
Bachelor s degree in Marketing or Business; Master s preferred.

Director Sales, Marketing & Customer Experience
Seazen Group

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