Field Marketing Manager

Cohesity

Reporting to the Emerging Marketing Leader, the Emerging Marketing Field Manager is accountable for driving awareness and engagement as well as direct and channel Marketing pipeline. As part of the sub-regional management team, the Marketing Manager will align to the regional business and deliver a marketing plan that bolsters engagement in our strategic accounts; builds momentum in data resilience and cyber security, accelerates growth by targeting net new logos via channel partners. The role demands in-depth knowledge of multiple marketing facets including ABM, events (physical and virtual), digital, social, integrated campaigns and Channel/Alliances Marketing.

The person will be a strong communicator, have a strong capability to build trust & intimacy with sales and channel, be an ambassador and driver of Cohesity key initiatives & implement programmatic demand generation with our top distributors & partners. The role demands a strong commercially focused individual, with experience of working for a sales focused corporation in the tech sector. The successful candidate will be an experienced marketing professional with a proven track record of ROI gained within a large software or services company. Experience encompassing field marketing disciplines of product, end user and channel marketing is essential. The ability to influence multiple regional stakeholders and to negotiate effectively within a global matrixed organization to make a difference are critical to the success of this role, as is the ability to collaborate well with and influence the international marketing functions to ensure the best outcome for the sub-region

HOW YOU'LL SPEND YOUR TIME HERE:

• Develop and execute the sub-regional Marketing strategy to drive awareness, engagement and demand
• Plan direct and channel budgets to maximize pipeline and ROI
• Orchestrate and implement pipeline generation and acceleration programs jointly with sales and channel
• Select, devise, and manage physical & virtual events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event, and post event nurture strategy to increase engagement and response rates
• Use marketing mix to create a program to surround strategic accounts eg. Executive Briefings/Microbriefings
  and digital
• Engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities, particularly call out days on our defined Sales Plays (Cloud, Cyber, Compliance)
• Evaluate, onboard, and manage vendors that contribute to local demand creation programs
• Develop and implement target account strategy to support account-based selling
• Communicate and educate the regional teams (sales, SE s, channel & renewals) regarding new and
  planned marketing activities including global and regional programs
• Working alongside the partner account managers, manage partners, key Alliances and execute and track PDF budget with the key focus on Net New Logo.
• Forecast, measure, report and optimize the impact of the sub-regional plan as well as specific programs and initiatives
• Seek opportunities to work with Alliances and Security partners to drive net new leads and accelerate pipeline
• Enable new RTM (eg. XSP s, Telco s, via cloud, MSP s)