About General Enterprises Co. LLC

General Enterprises Company LLC (GECO), part of Albatha Group was established in the 1950s. Over the last five decades, GECO has established prestigious franchises for some of the most popular household names in the consumer electronics and domestic appliances industry. GECO is the exclusive distributor in the UAE for a range of consumer electronics and domestic kitchen appliances brands like Indesit (Italy), Westpoint (France), AUX (China), Akai (Japan),Princess(Holland), and an authorized distributor of Samsung Appliances (IR Channel) and Glemgas, (Italy). GECO operates a strong countrywide dealership network that is supported by state-of-the-art modern service centers across UAE and 5 Retail Showrooms - 1 in Abu -Dhabi, 2 in Dubai, 1 in Sharjah and 1 in Ajman.