General Manager, Digital Brand (MENA)

Circles.Life

We are looking for a visionary and execution-focused General Manager to lead the launch and growth of a new digital telco brand in the MENA region. This is a rare opportunity to shape a disruptive, digital-first player from the ground up, combining strategic leadership with hands-on operational ownership.

As the P&L owner, you will be accountable for driving customer acquisition, digital experience, commercial performance, and brand positioning. You will lead a cross-functional team across product, growth, technology, and customer operations to deliver an exceptional and scalable digital telco experience.

• Own and execute the end-to-end go-to-market strategy, from pre-launch planning to commercial scaling

• Define and drive customer acquisition, engagement, and retention strategies to deliver rapid, sustainable growth, from launch to post-launch operations

• Build and lead high-performing teams across commercial, marketing, product, customer service and experience, and operations

• Lead budgeting, forecasting, and performance tracking with full P&L accountability

• Build and manage relationships with external partners (MNOs, technology providers, agencies, regulatory bodies) and internal stakeholders (Circles executive leadership, group functions)

• Manage multi-channel strategies with a strong digital growth focus, including managing external agency relationships i>(e.g., media, creative)/i> to ensure marketing planning and execution is aligned with the brand strategy

• Actively drive continuous CX and digital journey optimization, leveraging data and insights to iterate and improve.

Personal Attributes:

• Entrepreneurial and results-oriented mindset

• Agile, adaptable, and comfortable in fast-paced startup environments

• Decisive, innovative, and customer-focused