Global Event Director Huda Beauty

Strategic Leadership & Vision

• Develop and own a comprehensive global events strategy aligned with brand positioning, integrated marketing, and commercial priorities.
• Establish a global event calendar ensuring cohesion, cultural relevance, and strong market execution.
• Act as a strategic partner to senior leadership and the Founder on flagship moments, product launches, and major experiences.
• Lead creative visioning for global shows, brand moments, and immersive experiences, translating Founder direction into best in class experiential concepts.

Global Event Execution

• Lead end to end delivery of global and regional events, from concepting, creative design, and pre production through execution and post event evaluation.
• Oversee all experiential formats, including large scale shows, influencer & VIP experiences, retail activations, pop ups, masterclasses, and global launch events.
• Ensure every event reflects brand aesthetics, values, and storytelling while delivering a premium guest experience.
• Collaborate closely with internal teams (Marketing, Influencer, Social, Product, Commercial) to ensure integrated event planning.
• Manage external partners, including production agencies, creative studios, technical vendors, and talent partners, to ensure flawless delivery.
• Oversee logistics, guest journey, technical production, staging, hospitality, accreditation, rehearsals, and on site execution.

Performance & Measurement

• Define event specific KPIs such as brand lift, attendance quality, guest satisfaction, content capture output, and ROI.
• Provide data-driven insights to inform continuous improvement of the experiential strategy.
• Prepare detailed post event reports for senior leadership, including impact assessment and strategic recommendations.

Budget & Operational Excellence

• Own and manage the global events budget, ensuring strategic investment and cost-efficiency across all program tiers.
• Lead operational planning, toolkits, templates, and workflows to ensure scale, consistency, and operational excellence across markets.
• Oversee contract negotiations and SOWs with agencies and production partners.
• Ensure all events meet legal, safety, and compliance standards across regions.

Team Leadership & Collaboration

• Act as a global leader of the events function, setting standards for creativity, innovation, and execution excellence.
• Partner with regional event leads to ensure alignment, adoption of best practices, and consistent execution in local markets.
• Mentor and develop event talent across the organization, building an agile and high performing global experiential team.