Global PR Director Huda Beauty

Job Description

Roles & Responsibilities

Desired Candidate Profile

Essential Duties and Responsibilities:

Strategic Leadership

• Define and own the global PR strategy to strengthen brand visibility, desirability, and authority.
• Ensure PR narratives ladder seamlessly into broader brand and communication strategies across markets.
• Build global frameworks, playbooks, and processes that ensure PR excellence and consistency.
• Act as a strategic advisor to the Founder, VP Communications, and senior leadership on brand narrative and cultural storytelling.

Public Relations

• Lead and evolve the global PR function to set industry benchmarks in storytelling, influence, and thought leadership.
• Build and maintain strong relationships with global editors, key media, creators, and cultural voices.
• Lead PR for major product launches, brand milestones, founder initiatives, and purpose-driven campaigns.
• Architect global storytelling initiatives that strengthen brand values around innovation, inclusivity, and ethics.
• Represent Huda Beauty in high-level communications, including founder media preparation, interviews, messaging, and press opportunities.
• Partner with internal communications to ensure internal narratives align with external brand storytelling.

Future of PR & Innovation

• Champion modern PR formats including brand journalism, social-first storytelling, and creator driven earned media not event-led experiences.
• Stay ahead of evolving media ecosystems, emerging platforms, and cultural storytelling trends.
• Integrate non-traditional and cross platform storytelling to maintain cultural relevance.
• Partner with digital, social, and content teams to strengthen owned media channels that support earned narratives.
• Explore emerging technologies (AI-driven insights, predictive media tools) to enhance PR strategy and narrative targeting.

Crisis Management & Brand Protection

• Develop and maintain crisis communication protocols, ensuring readiness and rapid response.
• Provide strategic counsel to leadership on sensitive issues, reputation risks, and high-stakes communications.

Measurement, Reporting & Budgeting

• Define KPIs and reporting frameworks to measure PR impact (media value, SOV, sentiment).
• Own PR budget allocation, ensuring investments align with brand priorities.
• Use analytics and social listening insights to optimize messaging, storytelling, and PR effectiveness.

• Bachelor s or Master s degree in Communications, Public Relations, Marketing, or related field.
• 8+ years of experience in public relations, preferably in beauty, luxury, fashion, or lifestyle.
• Proven success leading large-scale global PR campaigns.
• Deep understanding of classic and digital media landscapes.
• Established global network of editors, journalists, creators, and talent reps.
• Strong crisis communication, storytelling, and leadership skills.
• Excellent project management and cross-functional collaboration abilities.
• Multilingual and global market experience is a plus.