Google Ads Specialist

Confidential Company

Posted 40 min ago

Experience

2 - 4 Years

Job Location

Dubai, Ajman - United Arab Emirates (UAE)

Education

Bachelor of Arts(PR/Advertising), MBA/PG Diploma in Business Mgmt(Marketing)

Nationality

British (UK)

Gender

Male

Benefits

Hybrid work flexibility, Exposure to full-funnel performance marketing, Career growth in a fast-paced environment

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

  • Plan, execute, and manage Google Ads campaigns across Search, Display, YouTube, and Performance Max

  • Develop and implement performance marketing strategies aligned with business goals (leads, conversions, awareness)

  • Define campaign objectives and recommend funnel-based strategies

  • Conduct keyword research, audience targeting, and competitor analysis

  • Manage budgets and optimize campaigns to maximize ROI and lead quality

  • Monitor campaign performance and continuously optimize based on data insights

  • Create, test, and improve ad copies, creatives, and targeting through A/B testing

  • Set up and manage conversion tracking, Google Analytics, and tagging (Google Tag Manager)

  • Collaborate with design and content teams to improve ad creatives and messaging

  • Review landing pages and suggest improvements for conversion rate optimization

  • Coordinate with SEO, developers, and CRM teams for campaign alignment and integration

  • Ensure proper lead tracking and CRM workflow setup for lead nurturing

  • Prepare performance reports with insights and optimization recommendations

  • Stay updated with Google Ads trends, tools, and algorithm changes

  • Manage multiple campaigns simultaneously and meet deadlines

Desired Candidate Profile

  • 2–4 years of experience in Google Ads / PPC / Performance Marketing

  • Strong hands-on experience in Search, Display, YouTube, and Performance Max campaigns

  • Proven experience in lead generation and conversion-focused campaigns

  • Strong knowledge of Google Analytics, Google Tag Manager, and conversion tracking

  • Experience in A/B testing and performance optimization

  • Strong understanding of marketing funnels and customer journey

  • Ability to analyze data and improve ROI through insights

  • Experience working with CRM systems and lead tracking workflows is preferred

  • Strong coordination skills with creative, SEO, and technical teams

  • Ability to manage multiple campaigns in a fast-paced environment

  • UAE market experience is an advantage

  • Google Ads / Digital Marketing certifications are a plus

Employment Type

    Full Time

Company Industry

Department / Functional Area

Keywords

  • Google Ads
  • PPC PayPerClick
  • Search Ads
  • Display Ads
  • Performance Marketing
  • Campaign Optimization
  • Conversion Tracking
  • A/B Testing
  • Google Analytics
  • Lead Generation
  • Audience Targeting
  • Keyword Research
  • ROI Optimization
  • Google Tag Manager

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Confidential Company

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