Growth Specialist Lucidya

What You Will Do

• Own demand-generation targets across paid and outbound channels, and optimize relentlessly to hit lead and pipeline goals.
• Support the Senior B2B Media Manager to build, launch, monitor, and optimize paid media across Google, LinkedIn, and Meta - including audiences, budgets, negatives, and creative testing.
• Build and run outbound programs across email and LinkedIn, using enrichment, buyer signals, and AI personalization to keep quality high even at volume.
• Build and maintain target audiences and contact lists using enrichment and intent data.
• Own day-to-day marketing operations in HubSpot - workflows, lead routing, lifecycle stages, list hygiene, and deliverability.
• Partner with content and web teams to build and improve landing pages and conversion paths, and run A/B tests that actually move conversion.
• Track and report on funnel performance - cost per lead, cost per acquisition, MQL and SQL conversion, and channel ROI - then surface the insight and recommend the fix.
• Put AI tools to work to scale content and personalization and to automate the repetitive parts of the job.
• Keep data clean and make sure every campaign meets privacy and anti-spam regulations.

You are responsible for outcomes: qualified pipeline, an efficient cost of acquisition, and demand the sales team can actually close.

Who You Are

• You've spent 2 to 4 years in performance marketing, demand generation, growth, or revenue operations - ideally inside B2B SaaS.
• You've run the real thing: hands-on paid media campaigns, outbound programs, or both.
• You're analytical to the core and at home in data and reporting - the numbers tell you what to do next.
• You have an operator mindset. You build, ship, and fix things yourself, and you don't need to be managed task by task.
• You pick up new tools and AI workflows fast - you'd rather learn one by using it than by reading about it.
  

Your technical toolkit - you know these, or can ramp on them fast:

• Paid media platforms: Google Ads, LinkedIn Ads, and Meta Ads.
• CRM and marketing automation: HubSpot.
• Outbound and enrichment tools: Clay, Apollo, Smartlead, HeyReach, or similar.
• Analytics and reporting: GA4, Looker Studio, and native platform analytics.
• AI tools for content and personalization: such as Claude or Codex.
• Email deliverability is a plus - working knowledge of SPF, DKIM, and DMARC.
  

Bonus points if:

• You've marketed to customer experience, support, or operations buyers.
• You've run SEO and AEO alongside paid and outbound.
• You've run campaigns across multiple markets or languages.
  

Culturally, you are:

• Ambitious but humble.
• Competitive but ethical.
• Outcome-driven, not ego-driven.
• Comfortable in a fast-scaling environment where structure evolves.
  

What the Hiring Process Will Look Like

1. Screening call with Talent Acquisition
2. Technical interview / deep dive with the hiring manager
3. Practical case study or campaign exercise
4. Bar Raisers Interview (culture fit call)
5. Offer