Head of Brand & Enrollment Marketing
Urban Ridge Supplies
Employer Active
Posted 4 hrs ago
Send me Jobs like this
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Marketing Strategy & Execution
Lead the execution of the institution s brand strategy, ensuring strong brand identity, positioning, and market competitiveness across multiple international markets and segments.
Develop and execute annual marketing plans and campaign calendars aligned with enrolment and revenue targets.
Design and implement best-in-class marketing campaigns driven by customer insights, effective messaging, creative execution, and optimized channel selection.
Integrate digital lead generation campaigns into the overall marketing strategy.
Act as the product owner for the institution s website and digital presence.
Support planning and execution of key institutional events and activations.
Own lead generation targets and collaborate closely with student recruitment teams to support enrolment objectives.
Continuously improve marketing effectiveness through innovation in reporting, automation, analytics, and campaign optimization.
Ensure integrated delivery of marketing activities across all channels and platforms.
Maintain a digital-first approach by staying current with industry trends, emerging technologies, and marketing best practices.
Build and develop a high-performing marketing team over time through effective leadership, mentorship, and performance management.
Brand & Stakeholder Collaboration
Shape how the institution presents itself to prospective students, families, and the broader higher education market.
Collaborate with academic leadership, admissions teams, and internal stakeholders to create compelling, accurate, and conversion-focused messaging.
Ensure alignment with strategic partners and external stakeholders on brand standards and marketing best practices.
Manage relationships with external marketing, media, and recruitment vendors.
Budget & Operations
Develop and manage the marketing budget, ensuring effective allocation of resources and measurable return on investment.
Provide accurate reporting and forecasting on recruitment performance, campaign effectiveness, and digital marketing impact.
Support the establishment of scalable marketing policies, procedures, and operational standards.
Desired Candidate Profile
Experience & Background
Minimum 15 years of experience in marketing, including at least 5 years in a senior leadership role.
Strong background in marketing strategy, planning, and lead generation across multiple markets and customer segments.
Proven expertise across the full marketing spectrum, including:
- Brand strategy
- Campaign development
- Media buying
- Digital marketing
- Social media
- SEO & SEM
- Website development
- Content production
- Public relations
- Event management
- Sponsorships
- Market research & analytics
- Marketing optimization
Experience building and launching new consumer brands, ideally within startup or high-growth environments.
Experience managing cross-functional or geographically distributed teams.
Strong agency and budget management experience.
Extensive experience with CRM systems, marketing automation tools, dashboards, and automated workflows.
Experience in education is preferred but not essential. Candidates from competitive B2C sectors such as telecommunications, retail, banking, technology, or automotive are also encouraged to apply.
Skills & Capabilities
Strategic thinker with the ability to translate business goals into actionable marketing and recruitment plans.
Strong communication and stakeholder management skills.
Data-driven mindset with the ability to leverage insights and performance metrics for continuous improvement.
Strong cultural awareness and understanding of factors influencing student and consumer decision-making.
Entrepreneurial mindset with a strong sense of ownership and adaptability.
Fluent in English; Arabic language skills are an advantage.
Education
Bachelor s degree required, preferably in Marketing, Business, Communications, or a related field.
Postgraduate qualification in Marketing, Strategy, or a related discipline is an advantage.
Company Industry
- Concrete
- Readymix
- Cement
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Head Of Brand & Enrollment Marketing
Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at abuse@naukrigulf.com