Head of Commercial, Sales & Membership

The Warehouse Gym

Employer Active

Posted 3 hrs ago

Experience

5 - 10 Years

Job Location

Dubai - United Arab Emirates

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Commercial Strategy & Expansion

  • Build and execute a scalable commercial strategy that supports business expansion.
  • Lead all commercial planning for new gym launches, including presales, pricing, category mix, and local-market strategy.
  • Forecast demand, membership ramp-up, and commercial viability for upcoming sites.
  • Identify new revenue opportunities and drive sales strategy.
  • Collaborate with Finance on budgets, forecasts, ARPM targets, and revenue KPIs.

Membership & Sales Performance

  • Own membership acquisition, conversion, and retention across branches.
  • Build and manage a performance-driven sales system with clear KPIs and reporting.
  • Strengthen retention programmes, member journey touchpoints, and lifetime value.
  • Ensure WHG s premium service standards are embedded in every sale.

Corporate Partnerships & B2B Growth

  • Develop and grow corporate partnerships.
  • Lead negotiations for corporate memberships, sponsored seats, and partnership activations.
  • Identify and close strategic collaborations that strengthen brand reach and commercial value.

Retail & Ancillary Revenue

  • Lead commercial optimisation for retail.
  • Drive category development, product innovation, pricing strategy, and brand collaborations.
  • Improve profitability and stock efficiency across all F&B and retail outlets.

Data, Reporting & Commercial Accountability

  • Own group-wide commercial dashboards, KPIs, and reporting.
  • Analyse sales trends, membership mix, and revenue per member.
  • Provide monthly commercial insights.
  • Ensure transparent and accountable commercial performance across all branches.

Leadership & Culture

  • Build, mentor, and develop a high-performing commercial and sales team.
  • Lead with energy, accountability, and a performance culture that matches the brand.
  • Work collaboratively with department heads, Operations, Marketing, HR, and Finance to drive a unified commercial approach.

Desired Candidate Profile

Bachelor s degree in Business Administration, Marketing, Sales, or a related field (Master s degree is an advantage)

  • 5 10 years leadership experience in fitness, health club, hospitality, or membership model business.
  • Proven success in managing multi-site commercial operations.
  • Strong track record in scaling membership bases and delivering commercial growth.
  • Experience developing corporate partnerships and B2B solutions.
  • Strong financial understanding and P&L ownership.
  • Excellent communication

Company Industry

Department / Functional Area

Keywords

  • Head Of Commercial
  • Sales & Membership

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The Warehouse Gym

https://whgym.com/career/head-of-commercial-sales-and-membership