Head of GCC

Mattel

Employer Active

Posted 6 hrs ago

Experience

7 - 12 Years

Education

Bachelor of Arts

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

We are seeking a visionary Head of GCC to lead our business across Saudi Arabia, United Arab Emirates, Oman, Qatar, Kuwait, and Bahrain. As the senior leader for the region, you will have full responsibility for the GCC team and commercial agenda, with a clear mandate to drive our franchise-first strategy positioning our brands at the center and expanding their reach through toys, consumer products, publishing, and location-based entertainment (LBE).

You will set clear business goals, deliver operating income (OI) targets, and ensure sustainable growth across the GCC region. More than selling individual products, this position is about building brand universes that resonate deeply with consumers, retailers, and partners.

This role is not about selling individual products it s about building brand universes that resonate with consumers, retailers, and partners. You will be responsible for shaping the regional growth strategy, driving commercial performance, and ensuring our franchises become deeply embedded in the GCC cultural and consumer landscape.

Desired Candidate Profile

What We re Looking For:

  • 7 10 years of senior leadership experience in franchise/brand management, consumer products, entertainment, or retail preferably in the Middle East.
  • Bachelor s degree in Business, Marketing, or related field.
  • Proven success in driving brand-led franchise ecosystems and scaling IP-driven businesses across multiple categories.
  • Strong commercial and retail acumen with deep understanding of licensing, CP, and multi-category brand monetization.
  • Exceptional leadership, negotiation, and stakeholder management skills.
  • A strategic, consumer-obsessed thinker with the ability to execute in-market.
  • Fluency in English; Arabic a plus.
  • Willingness to travel frequently across the GCC region.

Keywords

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Mattel

CREATIVITY IS OUR SUPERPOWER. It s our heritage and it s also our future. Because we don t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

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https://jobs.smartrecruiters.com/MattelInc/744000085326020-head-of-gcc