Head of Marketing
Client of RecruitMe Plus
Employer Active
Posted 8 hrs ago
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Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Role Overview
The Head of Marketing will lead the company's global marketing function building, scaling, and executing a high-performance marketing engine that drives demand, enhances brand positioning, and supports enterprise sales growth.
This is a hands-on leadership role for someone who has previously built or significantly scaled a marketing operation within a B2B tech, SaaS, or AI environment.
Key Responsibilities
- Strategy & Leadership
- Define and execute a comprehensive marketing strategy aligned with business and revenue goals.
- Lead, mentor, and grow a small but high-performing marketing team (content, digital, and design).
- Manage marketing budgets and optimize ROI across campaigns and channels.
- Demand Generation
- Drive qualified leads through multi-channel campaigns, including LinkedIn, email, events, partnerships, and ABM.
- Build strong synergy with sales to generate and nurture opportunities in enterprise and government sectors.
- Brand & Positioning
- Strengthen market positioning and storytelling across the MENA and global markets.
- Develop value propositions, messaging, and brand identity that resonate with enterprise and government clients.
- Content & Thought Leadership
- Oversee the creation of impactful content whitepapers, case studies, blog posts, and PR campaigns.
- Position the company as a thought leader in the AI, SaaS, and data analytics space.
- Sales Enablement
- Collaborate with sales leadership to produce case studies, one-pagers, pitch decks, and targeted collateral.
- Ensure marketing materials directly support the enterprise sales cycle and accelerate deal closures.
- Analytics & Reporting
- Track and report on marketing performance metrics and ROI.
- Leverage data to optimize campaign performance and justify marketing spend.
Core Competencies
- Demand Generation & Pipeline Growth
- Brand & Positioning Strategy
- Sales Enablement & Content Development
- Data-Driven Marketing Optimization
- Cross-Functional Leadership
Expected KPIs
Candidates must demonstrate measurable outcomes such as:
- Marketing Qualified Leads (MQLs) generated per quarter
- % of sales pipeline influenced by marketing (target 3040%)
- Cost per Qualified Lead (CPL) and Cost per Opportunity (CPO)
- Lead-to-Opportunity conversion rates
- Campaign ROI (pipeline vs. spend)
- Sales enablement deliverables (case studies, one-pagers, etc.)
Desired Candidate Profile
Requirements
- Bachelors degree in Marketing, Communications, or a related field (MBA preferred).
- 8+ years of marketing experience, including 4-5 years in a leadership role.
- Proven success in B2B technology, AI, SaaS, or data analytics environments.
- Experience overseeing both demand generation and brand strategy.
- Demonstrated ability to build or scale a marketing function from the ground up.
- Background in enterprise marketing and sales enablement.
- Agency experience or cross-functional collaboration with agencies is a strong plus.
- Exceptional communication, leadership, and analytical skills.
Company Industry
- Recruitment
- Placement Firm
- Executive Search
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Head Of Marketing
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Client of RecruitMe Plus
A fast-growing technology firm specializing in AI-driven data solutions and business intelligence, empowering organizations across multiple industries to make smarter, faster, and data-backed decisions. The company operates at the intersection of AI, cloud software, and analytics, offering enterprise-level solutions to clients in both the private and public sectors. Their mission is to simplify complex data ecosystems and unlock value through innovation, automation, and scalable technology.