Head of Marketing Designsmith Interior Works LLC

The Head of Marketing is responsible for building and leading a unified, high-performance marketing function that elevates the Designsmith brand, strengthens market positioning, and supports business growth.

This role develops long-term brand and communication strategies that reflect Designsmith’s vision of operational excellence, client satisfaction, and industry leadership.

Key Responsibilities :-

A. Strategy, Brand & Growth

• Develop and execute a Group-wide marketing strategy aligned with Designsmith’s long-term vision and strategic roadmap.
• Build a strong, consistent brand identity, architecture, and narrative across all business streams.
• Position Designsmith as a premium, trusted, and reliable market leader in the UAE and regional landscape.
• Lead annual marketing planning, budgeting, and ROI-driven decision-making.

B. Corporate Communication & Reputation Management

• Manage internal and external corporate communication, ensuring full alignment with company values and leadership direction.
• Lead PR, media relations, award submissions, brand features, and industry visibility.
• Act as the custodian of the company’s reputation, including crisis communication and stakeholder messaging.

C. Digital, Social Media & Content Leadership

• Own and lead the digital strategy: website, SEO, social media, paid campaigns, blogs, newsletters, and analytics.
• Build and manage a content engine that highlights project excellence, innovation, culture, thought leadership, and client testimonials.
• Track digital performance via dashboards and ensure continuous improvement.

D. Business Enablement & Sales Support

• Collaborate with leadership to support business development through high-quality marketing assets.
• Manage and update corporate presentations, brochures, case studies, project photography, videography, and pitch materials.
• Enable commercial teams with client-driven insights, industry trends, and brand-aligned sales tools.

E. Events, Partnerships & Brand Activations

• Lead corporate events, exhibitions, conferences, workshops, and brand activations.
• Build and manage partnerships—vendors, creative agencies, CSR partners, wellness partners, etc.
• Strengthen employer branding through compelling campaigns, internal storytelling, and workforce engagement initiatives.

F. Leadership, Governance & Systems

• Establish marketing SOPs, brand guidelines, approval workflows, and governance standards for consistency.
• Build and lead a strong internal marketing team with clear KPIs and service delivery expectations.
• Ensure full alignment with company governance, DOA, quarterly OKRs, reporting cadence, and performance dashboards.
• Maintain high levels of documentation, process discipline, and quality control.

What We Offer- Opportunity to lead marketing for one of Dubai’s most fast-growing luxuries fit-out companies. - Competitive compensation with performance-based incentives. - Relocation support for international candidates.

A seat at the leadership table, shaping Designsmith’s next stage of growth toward a 1-billion AED vision.

Key Deliverables (KPIs)

• Quarterly improvement in brand visibility and recognition
• Digital performance: reach, engagement, traffic, lead generation, conversion
• Quality, timeliness, and consistency of marketing outputs
• Effectiveness of communication and brand storytelling
• Event success metrics and stakeholder satisfaction
• Internal communication engagement
• Employer branding outcomes and talent attraction impact
• Budget efficiency and cost optimization
• Compliance with governance standards and documentation requirements