Head of Marketing Home Appliances

Key Responsibilities

• Regional Marketing Leadership
  Develop and execute the MEA marketing strategy aligned with global objectives.
  Lead brand building, product positioning, and market penetration campaigns across diverse geographies.
• Market & Consumer Insights
  Deeply understand MEA market dynamics, consumer behavior, and seasonal purchase patterns (e.g., cooling demand cycles, festive shopping seasons).
  Translate insights into effective go-to-market strategies and campaigns.
• B2C Marketing
  Drive end-consumer brand awareness, digital marketing campaigns, retail promotions, and product launches.
  Manage partnerships with retailers, distributors, and e-commerce platforms to maximize visibility.
• B2B Marketing
  Build strong engagement programs for corporates, real estate developers, contractors, and channel partners.
  Support sales teams with impactful product presentations, case studies, and lead-generation campaigns.
• Product & Portfolio Management
  Collaborate with global product teams to adapt offerings to regional needs.
  Plan localized campaigns that resonate with MEA consumers and business clients.
• Team Leadership
  Lead and inspire a multi-country marketing team across MEA.
  Build local capability in digital, trade marketing, and communications.
• Budget & ROI Management
  Manage and optimize regional marketing budgets.
  Ensure measurable impact and return on marketing investments.