Head of Marketing Whizpay Technology LLC

Customer Value Maximization - CVM

• Deploy successful marketing campaigns and own their implementation from ideation to execution.

• Produce valuable and engaging content for the website and blog that attracts and converts our target groups.

• Utilises strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Develop market strategies for new products.

• Identify potential new markets. Partner with product development and sales team to estimate product demand

• Collaborates with internal teams to create landing pages and optimise user experience.

• Plan and organize promotional events.

• Conduct regular research into addressable markets, to understand prospective customers' needs, competitors, and other market forces

• Run regular feedback workshops with Sales to identify ways in which Marketing can further support the sales process

• Identifies trends and insights and optimises spend and performance based on the insights.

• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

• Drive marketing plans and execution for existing and future products.

• Dive deep into metrics, develop reporting mechanisms that improve and streamline marketing and customer life-cycle measurement and reporting.

Customer Acquisition and Churn Management:

• Develop strong acquisition and retention strategy towards customers

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising and promotional campaigns.

• Build strategic partnerships with key industry players as well as relationships with media contacts.

• Experiment with a variety of organic and paid acquisition channels such as content creation, content curation, pay per click campaigns, publicity, social media, lead generation campaigns, cold prospecting, affiliate programs, EDM marketing, with performance analysis.

• Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

• Develop and execute customer lifecycle strategies to decrease churn and drive revenue.

• Manage activation, engagement, and churn management campaigns for the customer base.

Corporate Branding, PR and Communications:

• Direct and approve all marketing materials, from websites and pitch decks to hard copy brochures.

• Completes branding, communication, advertising, digital marketing (B2B and B2C) department operational requirements by scheduling and assigning employees and following up on work results.

• Build, establish, and strengthen company's brand towards target customers and stakeholders and increase market share

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely while effectively managing agencies, vendors, providers to be in line with company objectives.